fupresti
Former Big Deal
They sold sh1tpots full of them, but they sure aren't still sitting in a lot of bags.
This is purely speculative. Its still selling at 399.00 over a year later. This tells me its moving on store shelves.
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They sold sh1tpots full of them, but they sure aren't still sitting in a lot of bags.
I don't think SLDRs irons will even sniff becoming a hit. Not on the Burner/RBZ/SB level at least.
They have no issue selling the SLDR, it just got off to a slower start then many expected. JetSpeed was a massive flop, quite honestly TM should have just kept the Stage 2 line going as their lower end product line.
I think the SLDR irons will prove successful. They also need to quit abandoning product lines so quickly. Im already hearing things about the TP line of golf balls which are phenomenal.
This is purely speculative. Its still selling at 399.00 over a year later. This tells me its moving on store shelves.
The Stage 2 in my opinion is one of the inventory issues.
I also disagree on the SLDR irons, although I hope I am incorrect.
That could be a number of factors, but I do not believe the driver has been the issue at all. The rest of the line has proven to be difficult however.
I've heard that from knowledgeable retail guys as well, guys who have made a living doing this, not the high school kid working a summer job.I don't think SLDRs irons will even sniff becoming a hit. Not on the Burner/RBZ/SB level at least.
You of course are more intelligent and in tune with the issue at hand so I believe you. I do wonder had they let the Stage 2 line continue instead of even introducing the JetSpeed would they be in better shape? I see a lot of Stage 2 fairway woods in the wild, just curious if they were full MSRP purchases or discount rack closeout buyers.
As much as they get panned for their release cycle, they released their last premium driver a year ago. While they have a new color and a non adjustable version, it is still their premium driver.
I think one of the biggest things that did the Jetspeed line in was the SLDR. The SLDR was moving in a different direction that kind of let the Jetspeed behind. Didn't help either that the name was terrible as were the commercials but I think the biggest factor was the message that the SLDR was far superior to everything else, including their other products.
Nice job Josh. My question, as other companies were seeing a decline of 4-8% Taylormade reported 32% increase is sales?? Fast forward to the recent developments from Dicks sporting goods citing overstock of inventory (specifically TM) as a major cause of their revenue decline. Is it conceivable that the numbers reported by TM were actually deceiving investors as their "sales" were merely forced inventory onto retailers and not to end user? Curious to see how all this plays out.
I believe the numbers, I question what they are actually representative of though. I think it ties in with their marketing mantra of "#1 driver in golf" that they were on for the past 2 yearsConceivable? Posssibly. But being a company structured the way they are, I am not sure where it would get them. I tend to believe the numbers are fairly accurate.
I think all the OEM's are shooting themselves in the foot to some degree. New clubs come out and they are best thing ever, and four months later a new line comes out and they are the best thing ever, and four months later a new line comes out and they are the best thing ever, and four months later a new line comes out and they are the best thing ever, and four months later a new line comes out and they are the best thing ever, and four months later a new line comes out and they are the best thing ever........and on and on and on and on.........
Exactly. As I alluded to in the other thread, the limitations on clubs has them handcuffed and they've done all they can do until rules change or new materials come along. I mean we are seriously excited about turbulators and gravity cores. Both are kind of a necessity because club head speed and optimal launch condition are the only way to get more. I see companies going to one adjustable club priced between their current premium and secondary lines with annual or even 2 year releases.
Josh, are sales measured by when the company sells to a retailer or when the item is actually purchased by a consumer?
I know the video game industry measures their sales by sales to retailers, not by purchases by consumers at retail
Nice job Josh. My question, as other companies were seeing a decline of 4-8% Taylormade reported 32% increase is sales?? Fast forward to the recent developments from Dicks sporting goods citing overstock of inventory (specifically TM) as a major cause of their revenue decline. Is it conceivable that the numbers reported by TM were actually deceiving investors as their "sales" were merely forced inventory onto retailers and not to end user? Curious to see how all this plays out.
Thanks. So is the consumer point of sale data used when determining market share or do the companies use whichever data that fits their agenda?Its done by both. Golf Datatech actually is linked in with the point of sales software transmitting data when sales take place.
I think the over stock at Dicks came from the thought that the Jetspeed would be just as popular as the RBZ had been and would sell similar # and when it flopped like LBJ they were holding alot of inventory
Not sure I agree at all, but can you explain further? JetSpeed is very similar to SLDR. Adjustable driver with similar CG placement. One of the major differences was going back to long and light which was something they panned previously.
This is not accurate. They have done all they can do at the center of the face only.
Then add the ability to help more golfers with new adjustability with in the fitting frame (which was mentioned).
We heard the same thing 5 years ago and it was incorrect then too. The end of 2008 saw the exact same thing being said and the reason it is not accurate is because a lot has happened since then in terms of what is coming out. Both in terms of forgiveness and much more. Take the drivers from 2008 and now or even 2011 and now and compare where they have gone in terms of finely tuning. Whether that be in altering spin lower and higher, improving forgiveness, changing weight to be lighter due to materials.
There is still more that can be done and companies are absolutely not going to subscribe to less releases. The releases were never the issue, the inventory was/is.