Marketing is huge, but it isn't the most important. Availability in the marketplace is bigger. There is a reason why I don't play Bridgestone, Exotics by Tour Edge, or Srixon clubs. I can't find them to try. I may have seen a print add for the J38 driver, I may have heard some fantastic reviews of the Z-Star driver. I have read the hotlist reviews of the Tour Edge Driver. But I can't find them in stores. I can't get a club into my hand. I may see an ad, I may hear fantastic reviews. But I need to hit the club. Crackomatic may make the best driver in the history of forever, but unless it is a proshop near me, I am never going to see it much less try it and then buy it.
What he said. I'm really interested in the Z-Star, but it's like an easter egg hunt finding one much less finding one to hit.