fupresti
Former Big Deal
With the Callaway Apex MB and TaylorMade P730 dropping soon, as well as other OEMs offering some variation of a blade I was curious about pricing. There type of irons typically carry a healthy premium over their normal SGI and GI offerings so I am curious about how pricing is dictated. Is the higher price related to lower volumes produced? I can speculate R&D costs are minimal compared to their more forgiving options so I am curious what goes into pricing them. I imagine working with carbon steel is a more costly process then casting.
But the realist in me wonders if pricing is more related to intended market. Are the people purchasing less likely to consider a muscleback iron if it is priced too low? Is there a perceived value to these types of clubs and the market responds by making sure a premium price comes with a perceived "premium iron"?
But the realist in me wonders if pricing is more related to intended market. Are the people purchasing less likely to consider a muscleback iron if it is priced too low? Is there a perceived value to these types of clubs and the market responds by making sure a premium price comes with a perceived "premium iron"?