Just wondering if anyone else has wondered if the "Outside the Box" approach and thinking of Callaway marketing is helping draw younger, non golfing kids to the game. Puma/Cobra has Ricky/Lexi. Callaway approach with the parnerships WITH DudePerfect, Bryan Bros, J Timberlake, Wahlberg, Adam Levine, etc.. seem to me to be reaching an audience that the traditional golfer may not normally think of as a base to go after. My son who is 28 was over Sunday and said hey dad, ever heard of these guys DudePerfect you have to check them out. Told him I was already "hip to them". I just think this strategy will be a win for them. I don't see anyone else coping the format yet, but time will tell. I think it's a fantastic direction to an untapped market. I am a traditionalist when it come to golf but if it brings more diversity to the game then it can't be bad can it?
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