In a sense Wilson is using the driving iron photo and even pictures of the 100 Anniversary Nexus bag as a marketing tool.The look alone makes golfers have a reaction.Still,I think for Wilson to really make noise they have to advertise in some traditional media form.And before someone says they do television on GC on the European tour I say so what.Wilson Staff does better over there than in the states anyway. They need to reach the American golfer.They have a window but a company like Bridgestone who has super cool clubs coming and the marketing side in play will do better.
Agreed, that is the first thing I noticed.