I honestly just think that it's a case of TM sitting back on their laurels a little bit as far as their non-marquee lines go, as well as totally changing their technology message over the last few years and then pretty much changing it back again. That and the willingness to produce and sell to retailers massive amounts of inventory on the assumption that people will buy it, which totally ignores the much stiffer competition they are facing these days in the metalwood market. I think they are going to take a big hit financially, but the bigger hit will be in their reputation - as their inventory hits bargain basement prices while retailers try to unload it, AND people start seeing a perceived tech "decline" (adjustable to non-adjustable, for example), no one will be willing to pay full price for TM woods anymore. They need to pull a Callaway ASAP and get themselves firmly back in the premium area of the customer's mind.
FWIW though, I think they are absolutely killing it in the iron sector right now. Their lineup is one of the best in golf right now, IMO.
FWIW though, I think they are absolutely killing it in the iron sector right now. Their lineup is one of the best in golf right now, IMO.