Favorite "non major" apparel brand? How/why did you find them?

I like Penguin brand myself,nice fitting and great style

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I don't know what is considered major or not, but some I am recently have been

Peter Millar
Bugatchi
Linksoul
 
I forgot to mention Criquet Shirts. They don't have a huge lineup but the players shirt as a cotton option is really solid.
 
I used to wear some cool Coogi shirts after I saw a pro at the Masters wearing one.
 
Love Donald Ross. My old club stocked them. Peter Millar is another favorite.
 
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