rozo22
Well-known member
Rozo!!! Whattup!
Man that's a tough one. I've kind of stopped looking at a ton of social media or tv lately just to stay positive. Home Depot just sent a nice email describing what they're doing for their store associates, and AllBirds did a thing where medical professionals get a free pair of shoes. I thought Budweiser's thing with the American Red Cross was really solid.
What do you think is good?
I really like the Budweiser ad as well, they really understand the tone needed and have for past disasters/catastrophe's.
Being in Detroit, a little biased but I think the Ford work is powerful. https://adage.com/article/cmo-strat...ng-them-coronavirus-response-campaign/2244726
Also, while not consumer brand related, Doner an agency here put out a great video :
I have seen a lot of brands continue to "sell" and I just don't think that is going to work. Understand the need to, but not necessarily the time.