This article will be behind a paywall but most people can see a few free articles before the cookies block it. The article is in reference to Nike opening a retail store here locally and mentions Nike is starting to focus more on direct sales and has already cut ties with some retailers like DSW. I know they have certain releases on their website with limited amounts going to retailers like the Jordans but will the future be all golf shoes being sold directly from Nike and places like the PGASS, GG, and other retailers getting shut out?
"Nike physical stores are another key enabler to drive our consumer direct acceleration," Nike CFO Matthew Friend said during a March 18 earnings call. "New retail concepts ... will create distinctive, authentic and premium Nike consumer experiences in the marketplace. They will accelerate Nike member acquisition at scale, while unlocking higher retail productivity."
"Nike physical stores are another key enabler to drive our consumer direct acceleration," Nike CFO Matthew Friend said during a March 18 earnings call. "New retail concepts ... will create distinctive, authentic and premium Nike consumer experiences in the marketplace. They will accelerate Nike member acquisition at scale, while unlocking higher retail productivity."