My guess is that other companies are taking a break from the show for all the reasons discussed in this thread.
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Even if the show was open to consumers. Are consumers coming to Orlando to look at clubs and clothing. If they had an extended demo day(s) with areas to look at and/or buy apparel that might be successful. Still seems like it would be a Florida only event.
When I was in the business, we saw new products at the end of October/early November. So we never saw a reason to send someone down to the show as our order for the following year was already placed with most companies.Really, without THP coverage of the PGA show, I wouldn't even know it was going on.
I would imagine that most buyers would have made decisions well before the show anyways. Shouldn't reps already be out showing their wares to clubs/buyers/stores etc to move product by the show time anyways?
Taylor Made wise though, being at the show or not, it doesn't influence my decision to buy (or not) at all.
Half of eastern Canada is already there that time of year anyways, so that's like an additional 50 people or so.Escape winter, come to Florida, see new gear, and go play local courses? People would most definitely come.
I can imagine that TM looked at a yearly line item list (probably a little too simplistic but you get the point) and sees the huge amount spent on the PGA show and that isn’t returning much on their investment.
Frees up a lot of cash, makes perfect sense to me.
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