When the Ben Hogan brand was reborn and introduced its new products to the world in 2015, it garnered quite a bit of attention. After all, the Hogan brand was one that resonated with golf fans. When the Ft. Worth irons were unveiled, they brought back many fond memories; however, they did not exactly look like your father’s Ben Hogan irons. The brand has expanded their irons to multiple lines and finishes, but yet there still wasn’t that full-on classic Ben Hogan blade iron. That all changes today with the announcement of the new ICON irons.
These are your father’s Ben Hogan irons. I can hear my father now when he hears about this release; it will go something like this, “I have a set of those in the basement.” Honestly, he’s not wrong, and he probably has two sets of them. The styling of the ICON irons will likely strike that nostalgic chord with many. Even if you are not a golfer who only dates back to the ’90s, you only need to look at the 1999 Hogan Apex irons to see the resemblance.
Don’t think for one second that these are just a classic remake because Ben Hogan did incorporate some of their modern technology to make these blades a bit friendlier than the ones Mr. Hogan enjoyed playing so much. By looking at the back of the ICON irons, there is some visible movement of mass and center of gravity manipulation taking place. This redistribution is known to the brand as a “Progressive Center of Mass,” and is put in place to help players achieve a consistent and optimal ball flight in both length and trajectory. Similar to what we have seen lately in wedge designs, the scoring clubs have weight higher in the clubhead to help produce a lower ball flight and increased control. In contrast, the mid and long irons have weight positioned lower in the head to accomplish a higher trajectory and more spin.
Featured underneath is the V-Sole, which has become a staple of the Ben Hogan line. For those that are unfamiliar with this design, we see a high-bounce leading edge with a lower-bounce trailing edge to promote forgiveness and prevent digging. Having played clubs with a V-Sole in the past, I can tell you it certainly does help. Not only does contact feel great from the fairway, but it also helps the club cut through the rough, which helps on days when your driver is not cooperating. According to Scott White, Ben Hogan’s CEO, “Serious players can take comfort in knowing that ICON gives them the opportunity to hit their mark on every shot while feeling the satisfying pureness of flush contact.”
If you have gotten to this point, you might have already concluded that the ICON irons are created for the upper echelon of players out there. Blade irons aren’t geared towards golfers looking for a jump in distance or forgiveness. They are there for those who are looking for complete control and consistency. You won’t find a 30? 7-iron here. Instead, Ben Hogan’s loft structure sticks to their tradition, which is a consistent four-degree loft separation with the 4-iron coming in at 22? and the PW sitting at 46?. These more traditional lofts should come as no surprise to anyone considering the mold of these irons.
These ICON irons from Ben Hogan are going to be available in two different finish options, chrome, and back DBM. Chrome will maintain that classic look to them, while the DMB finish has shown to wear well on the Ft. Worth irons, but be aware that after some time, there will be some lightening up on the face and sole. Both finishes are likely to draw some double takes by your playing partners.
As has been the case with the new Ben Hogan brand, their pricing is more wallet-friendly due to their direct to consumer model. Traditionally speaking, when we see a company introduce a new set of blade irons, we are looking at price tags that jump over that $1,000 mark. With Ben Hogan, that is not the case as these come in at a price tag of $770(chrome) and $800(black) for a set of 7 irons. While the direct to consumer model could make it hard to gather some in-hand experiences, Ben Hogan does offer a risk-free demo program. Keep in mind that Ben Hogan entered into a partnership with Club Champion this year, which provides golfers another avenue when it comes to demo and fitting opportunities.
The Details
Price: $770 – Chrome
$800 – Black DBM
Pre-order: Chrome available for pre-order now and Black DBM pre-order TBD
Shafts: No-Upcharge Steel and Graphite Options
More information is available at www.benhogangolf.com
[QUOTE=”greg19, post: 9293810, member: 24362″]
If I was a betting man i’d wager that I’ll have set of these by the end of the season.
If itwasn’t for the lockdown i’d probably have already ordered a set. I just need to watch my money a little closely these days. $720 (with 10%) discount for a set in graphite shafts…honestly a no brainer.
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Discount?
[QUOTE=”Iceman!, post: 9294331, member: 32688″]
Discount?
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They had a coupon code on their website the other day to save 10%
[QUOTE=”greg19, post: 9294464, member: 24362″]
They had a coupon code on their website the other day to save 10%
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You can use promo codes FiftyThreeGolf or MySwingEvolution for 10% off! I think those are right? [USER=58314]@Fifty Three Golf Co.[/USER] ?
ICON irons are on their way!
[QUOTE=”J.B. Cobb III, post: 9297751, member: 50607″]
ICON irons are on their way!
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That’s awesome! I’ve been thinking about these pretty much nonstop since the announcement last week.
[QUOTE=”J.B. Cobb III, post: 9297751, member: 50607″]
ICON irons are on their way!
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Nice dude! Chrome or Black? Im trying to hold out as long as possible! ?
[QUOTE=”J.B. Cobb III, post: 9297751, member: 50607″]
ICON irons are on their way!
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Nice! What did you order? Chrome? What shaft?
[QUOTE=”X.Man, post: 9297781, member: 8871″]
Nice dude! Chrome or Black? Im trying to hold out as long as possible! ?
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[QUOTE=”strawboater, post: 9297867, member: 9198″]
Nice! What did you order? Chrome? What shaft?
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I order the demo set which is usually a 6 & 9 iron. I’m 99.9% sure they are chrome. And, I got them in Dynamic Gold Stiff S300.
[QUOTE=”J.B. Cobb III, post: 9294475, member: 50607″]
You can use promo codes FiftyThreeGolf or MySwingEvolution for 10% off! I think those are right? [USER=58314]@Fifty Three Golf Co.[/USER] ?
[/QUOTE]
You can.
[QUOTE=”greg19, post: 9294464, member: 24362″]
They had a coupon code on their website the other day to save 10%
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My code FIFTYTHREEGOLF will get you 10% off.
[QUOTE=”J.B. Cobb III, post: 9294475, member: 50607″]
You can use promo codes FiftyThreeGolf or MySwingEvolution for 10% off! I think those are right? [USER=58314]@Fifty Three Golf Co.[/USER] ?
[/QUOTE]
Correct!
ICON demo irons are out for delivery !!!
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[QUOTE=”J.B. Cobb III, post: 9303798, member: 50607″]
ICON demo irons are out for delivery !!!
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That’s awesome! I’m looking forward to what you think of them. I saw on social media they are going to start assembling sets again on Monday so I’m guessing [USER=782]@ddec[/USER] and I will see some movement coming up. It’s really nice to see they are able to start up their facility again.
[QUOTE=”J.B. Cobb III, post: 9303798, member: 50607″]
ICON demo irons are out for delivery !!!
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Nice!! Gotta get some in hand pics up here man. Can’t wait to see them!
[QUOTE=”KEV, post: 9303810, member: 36767″]
That’s awesome! I’m looking forward to what you think of them. I saw on social media they are going to start assembling sets again on Monday so I’m guessing [USER=782]@ddec[/USER] and I will see some movement coming up. It’s really nice to see they are able to start up their facility again.
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yeah man I am super excited to get this party started. I also kind of wish I chose graphite now because I’ve been hitting my J40 with KBS shafts and my arm has been flaring up like crazy. I just need to get some cortisone in that spot to help reduce that swelling.
Can’t wait to see some pics from J.B. Cobb. I’m sure they will have us both drooling.
[QUOTE=”ddec, post: 9303872, member: 782″]
yeah man I am super excited to get this party started. I also kind of wish I chose graphite now because I’ve been hitting my J40 with KBS shafts and my arm has been flaring up like crazy. I just need to get some cortisone in that spot to help reduce that swelling.
Can’t wait to see some pics from J.B. Cobb. I’m sure they will have us both drooling.
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I wonder if a change can still be made? I’m guessing they haven’t started the build yet, maybe there’s a chance they could change it. Either way that sucks about your arm.
I’m really looking forward to the pictures too. I jumped on the Hogan website this morning to admire them a bit.
I just need to sell a few more things and this set could very well be a real possibility. Would probably go with KBS Tour V in X.
[QUOTE=”X.Man, post: 9304016, member: 8871″]
I just need to sell a few more things and this set could very well be a real possibility. Would probably go with KBS Tour V in X.
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Do it X, do it. I dare ya.
Looky Looky ?
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[QUOTE=”X.Man, post: 9304016, member: 8871″]
I just need to sell a few more things and this set could very well be a real possibility. Would probably go with KBS Tour V in X.
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[QUOTE=”KEV, post: 9304018, member: 36767″]
Do it X, do it. I dare ya.
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I have my PTx Pros with Nippon Modus 120x shafts. They’re not over the top x-stiff! The KBS Tour V X-stiff feels to me very rigid. #Shaftgate
[QUOTE=”J.B. Cobb III, post: 9303798, member: 50607″]
ICON demo irons are out for delivery !!!
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not in my wheelhouse but I am excited for your first swing thoughts!
[QUOTE=”J.B. Cobb III, post: 9304046, member: 50607″]
Looky Looky ?
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Let’s go!! get to it!! Don’t want to see the box! We want to see what’s inside!! ?
Given the style of those very nice looking irons, I’m guessing that they’d play better with much weaker 1960s lofts because they’re designed similar to 1960s clubs.
This is only a musing that I get from looking at them.
I doubt if I’ll ever get to actually handle them and know for sure..
Get that box open [USER=50607]@J.B. Cobb III[/USER] ’
[QUOTE=”J.B. Cobb III, post: 9304184, member: 50607″]
Technical difficulties!?
[MEDIA=youtube]5RumSFUv15I[/MEDIA]
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YEEEEAAAAAAH!
[QUOTE=”RetiredBoomer, post: 9304081, member: 55850″]
Given the style of those very nice looking irons, I’m guessing that they’d play better with much weaker 1960s lofts because they’re designed similar to 1960s clubs.
This is only a musing that I get from looking at them.
I doubt if I’ll ever get to actually handle them and know for sure..
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I can assure you, the CLUB DESIGNERS designed them to play the best.
ICON SLO-Mo
[MEDIA=youtube]Vc3dhW-A0C8[/MEDIA]
Ben Hogan PTx Pro 9 iron & ICON 9 iron
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? ?
I can’t look away! Those are gorgeous. You just tipped me over the edge, I’m going to have to get on the demo list as well.
? ? ?
Quick 1st thoughts…
Absolutely stunning to look at!
Absolutely frightening thinking about hitting!
THIN…a lot thinner than I expected!
Completely different from the Ft. Worth 15s/White.
A lot of mass located low.
Sets up kinda closed. PTx Pros are square. The W/S Staff Model blades wanted to sit way open due to the toe weighting.
It’s gonna be fun….and interesting!
Wow. Stunning. Just as good as hoped. (y)(y)
That V sole looks perfect and the top line is spot on.
[QUOTE=”J.B. Cobb III, post: 9304233, member: 50607″]
Quick 1st thoughts…
Absolutely stunning to look at!
[B]Absolutely frightening thinking about hitting![/B]
THIN…a lot thinner than I expected!
Completely different from the Ft. Worth 15s/White.
[B]A lot of mass located low.[/B]
Sets up kinda closed. PTx Pros are square. The W/S Staff Model blades wanted to sit way open due to the toe weighting.
It’s gonna be fun….and interesting!
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I was thinking they look pretty inviting!! Something tells me these are going to perform ? 😎
Thanks very much for all of the nice pictures (y)
[QUOTE=”Jman, post: 9304191, member: 1579″]
I can assure you, the CLUB DESIGNERS designed them to play the best.
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Perhaps. I’m just going by appearance.
I was playing the game in 1965, and that’s what clubs looked like.
V sole looks awesome – That top line EEEEKKK… thin!
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[QUOTE=”J.B. Cobb III, post: 9304205, member: 50607″]
Ben Hogan ICON 9 iron
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:love: Please tell me you are not going to take out the DG’s and put Nippon’s in them… :LOL:
oh they look so damn good.
Wow!! Those look great. Actually a bit larger than I thought and that’s absolutely perfect IMO!
6 iron at address
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9 iron at address
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[QUOTE=”J.B. Cobb III, post: 9304205, member: 50607″]
Ben Hogan ICON 9 iron
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Damn those are pretty J.B., classic Hogan look, love the finish
AWWWWWW YEEAAAHHHHHH!!!! Thanks for all of the pictures J.B., those look so effing good. I love how they shaped the toe and those lines are perfect throughout the whole head. Man I’m pumped to see them in hand.
And don’t be scared, just think that with a smaller head it’s a smaller area to miss.
can’t stop drooling
These are demos, so no! If I bought a set…?! Haha
[QUOTE=”Sox_Fan, post: 9304316, member: 9583″]
:love: Please tell me you are not going to take out the DG’s and put Nippon’s in them… :LOL:
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These are demos, so no! But, if I bought a set? ?????
Have a set of DBM Icons in the cart…Shafts have me held up
[QUOTE=”X.Man, post: 9304563, member: 8871″]
Have a set of DBM Icons in the cart…Shafts have me held up
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[media=giphy]xUPGcdy9cg74187mco[/media]
So, went to the driving range at Beau Rivage to try the new ICON irons out. Warmed up using my PTx Pro 9 iron. Hit the ball decent, despite a 15-20 mph wind in your face. Swapped over to the ICON 9 iron. First, 4-5 shots were horrible. Kinda nervous to hit these irons. These irons feel very light towards the head, I’m assuming this is due to the heavier shaft. After that, it’s pretty much what you would expect. The ICON irons feel amazing. Very pure. When you hit one dead center, it’s SO SOFT! Like you hit nothing at all. Ball flight was a touch lower than my PTx Pro. Distance was maybe a 1/2 club less. When you don‘t hit the center of the face, you know immediately! It didn’t sting my hands, but the feeling was completely different. Distance dropped as well. I set up to hit some off the heel and toe…those were punished drastically. I’ve hit my PTx Pro off the toe before and the ball flew the correct distance and went almost dead straight. The lack of forgiveness is pretty apparent.
Next, I hit a few with my PTx Pro 6 iron. I have never grooved too much with this club. It’s definitely 50/50 for me. I was really impressed by how easy the ICON 6 iron was to hit! With my struggles with the more forgiving PTx Pro, I had almost written this off as a no go. Ball flight was noticeably lower. But, distance was down…1/2-1 club length on center hits, more on off-center hits! I’m assuming the more mass in the PTx and the fact it is hollow, attributed to the distance gains.
I was surprised that the ICONs wanted to go straight or had a little fade. They really look closed at address to me. My PTx Pro irons sit very square, and I am drawing them very consistently. This might be because they are bent 2 degrees upright.
I showed these to the Pro at Beau Rivage and he fell in love! He plays Titleist blades. I will have him hit them next week during my lesson. He is who these irons are designed for. He can put these through their paces way better than I ever could!
I wish I had some earth-shattering news for everyone! But, the truth is, these are blades! Beautiful, a great combination of traditional looks and modern engineering, very fun to hit, but still…blades. Were they easier to hit than I thought? YES! Could I game these? SURE! Should I….NO! But, if you want to game them….GO FOR IT! If these make you happy and you play more golf…that’s a win-win! My suggestion would be to anyone pondering these…go hit them! Try the demo program on Ben Hogan Golf or go to your nearest Club Champion. And, you should really consider waiting on the teased combo set to be released. I find the PTx Pro irons really hit that sweet spot between looks, performance, and forgiveness and anyone not a low handicapper will really benefit from that in the low-mid irons! I would love to see a head to head competition between the ICONs and the 99 Apex irons! I’ve hit both now, and the ICONs might be able to unseat the reigning king, the 99 Apex irons, as the greatest blades ever to roll out of Ft. Worth, Texas!
[QUOTE=”X.Man, post: 9304563, member: 8871″]
Have a set of DBM Icons in the cart…Shafts have me held up
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Well I know personally that [USER=24698]@BHGtylerb[/USER] can help with that!? What shafts do you want? But, if lack of shaft options was an issue, you might want to consider going to Club Champion?
[QUOTE=”J.B. Cobb III, post: 9304581, member: 50607″]
Well I know personally that [USER=24698]@BHGtylerb[/USER] can help with that!? What shafts do you want? But, if lack of shaft options was an issue, you might want to consider going to Club Champion?
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Already sent him a message and that’s pretty much his exact same reply. Haven’t hit the KBS tour v in who knows how long. I don’t want to go X100 as I’m really digging the lighter weight X in the recoil Proto 110’s I have
[QUOTE=”X.Man, post: 9304618, member: 8871″]
Already sent him a message and that’s pretty much his exact same reply. Haven’t hit the KBS tour v in who knows how long. I don’t want to go X100 as I’m really digging the lighter weight X in the recoil Proto 110’s I have
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Pull the TourV’s and put the $$ toward Proto 110’s ?
Those are some really nice looking clubs.