johndeere10
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- Oct 15, 2010
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http://www.wtoc.com/Global/story.asp?S=14918456
HILTON HEAD ISLAND, SC (WTOC) - Nearly two years of uncertainty could be less than a day from ending for Hilton Head and the Heritage.
South Carolina Gov. Nikki Haley will be at Harbour Town Thursday for what her office termed "a major announcement,'' that will likely have to do with a new sponsorship deal for the Lowcountry's PGA Tour event. An hour before the governor is scheduled to speak at Sea Pines, Hilton Head town coucil will vote whether to approve spending for advertising on future Heritage broadcasts.
Hilton Head mayor Drew Laughlin revealed Tuesday that the Heritage Classic Foundation had asked the town to put up $3.2 million over the next five years to purchase ads on the Golf Channel and CBS durign the Heritage.
The participation of the state and town governments suggests a collaborative sponsorship between multiple parties, perhaps including a private company that has not yet been named.
Tournament officials have seemed increasingly hopeful lately that a deal would get done to replace Verizon, which ended a quarter-century relationship with the Heritage after the 2010 event. This year's tournament was paid for by Heritage Classic Foundation reserve funds and $1 million pledges from Hilton Head and Beaufort County.
And although interest in the event spiked after a near-perfect Heritage week this April, it has still been difficult to find a company willing to make the roughly $8 million annual commitment necessary for full title sponsorship. So the town and state could be playing a supporting role to a presenting sponsorship.
I've seen few tweets this morning the sponsor will be RBC.
HILTON HEAD ISLAND, SC (WTOC) - Nearly two years of uncertainty could be less than a day from ending for Hilton Head and the Heritage.
South Carolina Gov. Nikki Haley will be at Harbour Town Thursday for what her office termed "a major announcement,'' that will likely have to do with a new sponsorship deal for the Lowcountry's PGA Tour event. An hour before the governor is scheduled to speak at Sea Pines, Hilton Head town coucil will vote whether to approve spending for advertising on future Heritage broadcasts.
Hilton Head mayor Drew Laughlin revealed Tuesday that the Heritage Classic Foundation had asked the town to put up $3.2 million over the next five years to purchase ads on the Golf Channel and CBS durign the Heritage.
The participation of the state and town governments suggests a collaborative sponsorship between multiple parties, perhaps including a private company that has not yet been named.
Tournament officials have seemed increasingly hopeful lately that a deal would get done to replace Verizon, which ended a quarter-century relationship with the Heritage after the 2010 event. This year's tournament was paid for by Heritage Classic Foundation reserve funds and $1 million pledges from Hilton Head and Beaufort County.
And although interest in the event spiked after a near-perfect Heritage week this April, it has still been difficult to find a company willing to make the roughly $8 million annual commitment necessary for full title sponsorship. So the town and state could be playing a supporting role to a presenting sponsorship.
I've seen few tweets this morning the sponsor will be RBC.
