Cobra releases AMP CELL Junior Driver

jlukes

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http://www.pga.com/golf-equipment/golf-buzz/cobra-releases-amp-cell-junior-driver

Today, COBRA announced the release of its new AMP CELL junior driver in a press release:

CARLSBAD, CA (May 1st, 2013) – Junior golfers, it’s time to get excited. COBRA has announced a Junior version of the driver Rickie Fowler plays on Tour, the AMP CELL Junior Driver. This Driver features the same game-changing technology that Rickie has, including MyFlyTM, SmartPadTM and CELL weighting – and it comes in Vibrant Orange. Besides the higher lofts in the youth version, the head of the AMP CELL Junior Driver is the same engineered settings as the adult driver. The best part? The Driver grows with you. Junior golfers can register their purchased driver and receive one free upgrade to a longer, firmer shaft when needed, even if it is the standard adult AMP CELL Fujikura Fuel shaft.

“The AMP CELL Junior Driver brings COBRA into a new category in golf,” commented Bob Philion, President of COBRA PUMA GOLF. “While Rickie bridges the generation gap, there’s no question a lot of youth golfers look up to him as a role model. We felt it was time to deliver the same, high performance technology and ‘Rickie Fowler’ look to the Junior golfers out there. It’s important to recognize the need for their game development, which ultimately leads to growing the game.”

MyFly Technology offers a simple solution for golfers to optimize trajectory and distance. Junior golfers will be able to easily adjust their loft as their game and swing develop. The AMP CELL Junior Driver can be adjusted to the following lofts with a simple wrench; 11.5°, 12.5°, 12.5° Draw, 13.5°, 13.5° Draw and 14.5°. The higher loft offerings deliver higher launch and lower spin for optimized launch conditions for the average youth swing speeds. This ultimately provides more distance than junior golfers using an adult driver or cut down shafts would see. The AMP CELL Junior Driver takes adjustability a step further with SmartPad technology. Unlike other drivers that require a golfer to adjust the sole plate after adjusting loft for a square face, COBRA’s proprietary SmartPad technology delivers a square face at address regardless of loft setting and still allows for workability to slightly open or close the face as desired.

The AMP CELL Junior Driver is sold with a 39”, 41” or 43” Fujikura Fuel shaft. By registering your purchased AMP CELL Junior Driver, golfers can get one free upgrade to one of the longer, firmer models when it’s time.

The COBRA AMP CELL Junior Driver (MAP $299) is available in right handed models with MyFly technology, allowing any driver you purchase to be adjusted from 11.5° to 14.5° loft settings, including 12.5° and 13.5° Draw settings. It features a Fujikura Fuel shaft (universal youth flex) with a 460cc head and COBRA Lamkin REL 3GEN 360 grip.

The AMP CELL Junior Driver will be available at Golfsmtih and golf retailers on May 1st, 2013.
 
Smart play by Cobra, for sure. Will appeal to a lot of junior golfers.
 
The last part I bolded is absolutely incredible. Great job by Cobra!
 
The last part I bolded is absolutely incredible. Great job by Cobra!
Agreed, that is impressive. Basically, a BOGO.
 
I actually think that the 11.5-14.5 head appeals to senior golfers more than the original version.
 
No way i'd be spending $299 on a junior driver, MADNESS i tell you
 
No way i'd be spending $299 on a junior driver, MADNESS i tell you
You could game it off your knees, though....like Chunky's putter.
 
Seems like a no brainer. Cobra's target market is that 15-30 range, and this will help get that product in the hands of their consumers sooner.
 
I think it's a great move by cobra. I think the brand and this offering helps make golf more attractive for the younger kids. The free shaft upgrade is wise.
 
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Smart play by Cobra, for sure. Will appeal to a lot of junior golfers.

I think a few THPERS that are vertically challenged might be interested in this
 
Great idea. Not a lot of good options for juniors. I probably would have tried to get the price down a little though. Tough to spend $300 on a club that might get 18-24 months of play. Juniors: start looking at your local shops for used.
 
Great idea. Not a lot of good options for juniors. I probably would have tried to get the price down a little though. Tough to spend $300 on a club that might get 18-24 months of play. Juniors: start looking at your local shops for used.

Its really $300 for 2 drivers, since you get a free upgrade once you grow out of it. Genious of Cobra to offer that.
 
From this it looks like the shaft was cut from the tip. Would that not affect the properties of the shaft ????
I dont think it's just a cut down shaft, I believe they manufacture them that way,
 
Smart play by Cobra, for sure. Will appeal to a lot of junior golfers.
Agreed, and the loft range is perfect for a junior golfer driver!
 
I think it's a great move by cobra. I think the brand and this offering helps make golf more attractive for the younger kids. The free shaft upgrade is wise.

was this offered to you when you ordered your MC driver?
 
in all seriousness tho...

seeing this at the PGA Show, and even tho golf season is just about to start up in most areas, it's strange to me why they've waited this long to release it.
but, seeing the early success of this driver on the market paired with the target audience, this is a great marketing idea.
i hope it pays off for Cobra.
 
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