Jeanthemachine
Earl of Limerick
- Joined
- Jun 6, 2010
- Messages
- 2,795
- Reaction score
- 3
- Location
- Englewood, Florida, United States
- Handicap
- GHIN 7.7
We seem to focus a lot of energy on what is wrong with golf. We "complain" that golf takes too long, it is too expensive, it is hard, the rules are too complicated and unfair, etc.
While there is validity to some of these positions and there are some ways to attack some of these issues it may be more valuable to focus marketing efforts on the positive aspects of our game.
We are seeing a stagnant number in participation but consider other sports from a participant perspective. How many "over 40" baseball players are there? How many "over 40 football players? Basketball? Soccer? Hockey?
Not many.
What sports can be reasonably learned and well played as we get older? Tennis, bowling, shooting, archery and, oh yeah, GOLF.
What sports can you participate in with your wife/partner, friends, business associates, even strangers and have fun? Same as above?
What sport allows competition among the groups mentioned where all can play at their best and all have a chance to win? I think golf is the only one where a relative novice can compete with an expert.
What sport allows conversation during the play of the game? Golf may not be the only one but it is probably the best example of a sport where you can really enjoy your friends or conduct business during the participation.
What other sport has a uniform that is appropriate to wear for most social occasions (don't tell me you wear your Laker jersey to the office).
Sure, there are some issues that should be looked at but let's consider what is great about our favorite participant sport and tell people about those things. Take someone to your club, course, driving range, putting green and show them what makes it so great
While there is validity to some of these positions and there are some ways to attack some of these issues it may be more valuable to focus marketing efforts on the positive aspects of our game.
We are seeing a stagnant number in participation but consider other sports from a participant perspective. How many "over 40" baseball players are there? How many "over 40 football players? Basketball? Soccer? Hockey?
Not many.
What sports can be reasonably learned and well played as we get older? Tennis, bowling, shooting, archery and, oh yeah, GOLF.
What sports can you participate in with your wife/partner, friends, business associates, even strangers and have fun? Same as above?
What sport allows competition among the groups mentioned where all can play at their best and all have a chance to win? I think golf is the only one where a relative novice can compete with an expert.
What sport allows conversation during the play of the game? Golf may not be the only one but it is probably the best example of a sport where you can really enjoy your friends or conduct business during the participation.
What other sport has a uniform that is appropriate to wear for most social occasions (don't tell me you wear your Laker jersey to the office).
Sure, there are some issues that should be looked at but let's consider what is great about our favorite participant sport and tell people about those things. Take someone to your club, course, driving range, putting green and show them what makes it so great