DG_1234
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He's speaking pay to play "prize pools" rather than sponsorship to a brand.
I assumed the larger companies offered "per event money" , such as TM paying $5,000 to any player with a TM driver in his bag for the tournament's opening round, or Titleist paying $2,000 per event to any player with a Cameron in his bag that week.
What is a "prize pool"?