- Staff
- #1
For those paying attention, after a couple early bumps in the road, Ben Hogan Golf is rolling right now. Not only embracing the direct to consumer market but thriving in it thanks to the consistent blend of popular technological design meeting classic throwback looks. If you are going to survive in the D2C realm, you have to move with the ever-changing current that is golf equipment, but for the new Hogan, they must still stay within the lines of tradition the name entails.
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