Golf Ball Hypothetical: Your Thoughts Wanted

Jman

Golfing Equipment Reviewer
Albatross 2020 Club
Staff member
Joined
Jan 20, 2010
Messages
122,684
Reaction score
15,654
Location
Oklahoma
Handicap
6.7
  • Thread starter
  • Staff
  • #1
So, a hypothetical.

Let’s say a company has two urethane golf balls they hang their hat on, and those balls do well for them. Over the years they’ve woven a story that those two can cover the fitting gamut, and fought the belief there is a wider fitting realm out there and always offer some solid non urethane balls in their lineup.

Years go by and they intro a new “top” level ball, hitting a very small group of players. Now there are three “tour” offerings.

What would you say if another ball were to be released, also urethane, at a lower price point and arguably aimed at the largest segment of golfers needs out there while still pushing their top balls as a fit for all?

Make sense? Reactionary? Contradictory? No biggie? Options are good? What do you think about this hypothetical? It’s something. I’ve been thinking on a long while, and how these things do or don’t effect our perception of companies.

Lets chat!
 

phoffer

Resident ONE Length Guy
Albatross 2020 Club
Joined
Jan 30, 2018
Messages
1,641
Reaction score
501
Location
Tucson
Handicap
improving
I think the marketing would need to be refined across the board. It's tough to have a lineup where most golfers would theoretically have 2 (if not more) balls that fit them, especially with one at a lower price.

I think it's easy to get past the "history" because consumers as a whole have short memories, and there's plenty of ways to spin it positively.

Might be good to consider how Bridgestone markets their 4 tour balls, although those are at least priced the same.
 

MattyD-MPLS

Captain for The 2020 Grandaddy
Albatross 2020 Club
Joined
Feb 27, 2019
Messages
3,701
Reaction score
4,007
Location
Minneapolis, Minnesota
Handicap
+0.2
Their is a company that has 4 balls already that have the perfect marketing plan already that they could refine to fit their “hypothetical” company.
 

Jman

Golfing Equipment Reviewer
Albatross 2020 Club
Staff member
Joined
Jan 20, 2010
Messages
122,684
Reaction score
15,654
Location
Oklahoma
Handicap
6.7
  • Thread starter
  • Staff
  • #4
Their is a company that has 4 balls already that have the perfect marketing plan already that they could refine to fit their “hypothetical” company.
But I would ask this, if they’ve historically been adamantly against this, and then suddenly adopt what a competitor has been preaching for YEARS, wouldn’t that make some consumers scratch their heads?
 
Joined
Jul 3, 2020
Messages
32
Reaction score
21
Location
Germantown, OH
:unsure: All things being hypothetical. Seems with more competition offerings at the lower rate they have to combat the other rising shares in the market. It does seem bad because of the previous marketing strategy focused on just the two balls at the upper end of the spectrum to fit “all golfers” and having turned around to offer another lower cost option to fit those said to be in the previous two offerings. All this being hypothetical of course as well to slow the loss of shares due to newer designs and options through competing brands allowing fresher offers to the consumer. Hypothetical of course.;)
 

-CRW-

Well-known member
Joined
Sep 5, 2013
Messages
8,886
Reaction score
773
Location
Texas
Handicap
10
I think they go the Callaway route and offer “soft” versions. That’s all they really are (AVX...). Similar tech, but softer for those that want that feel.
 

PapaJohick

#ShortKnockerBombs
Albatross 2020 Club
Joined
Aug 7, 2016
Messages
5,130
Reaction score
667
Location
Charleston, SC
Handicap
10
So titleist and Bridgestone I’m guessing haha.

but sure. I think the one company that has pushed soooo long to say their top two balls were for everyone, and now to change is a little, “just make something new so we can sell more”. But. At the same time, with the changes in technology, there are so many types of players out there with different launch conditions and as we’ve always said here, choices are awesome!!
 

billyh

If you can't laugh at yourself...
Albatross 2020 Club
Joined
Oct 1, 2017
Messages
707
Reaction score
456
Location
Maysville NC
Handicap
A Lot
I like options. I like less expensive. I say go for it. Even if it’s not “new” tech I’m still in. If it’s a previous gen ProV1 or CS under a different name for 1/3-1/2 less, I’d still go for it.
 

GolfTravelDude

Well-known member
Albatross 2020 Club
Joined
Jun 23, 2019
Messages
1,925
Reaction score
1,033
Location
Virginia
Handicap
8
With the myriad of options available at this point with the ball marketplace. My opinion would be 95% of the market/consumer knows little about the past of the hypothetical company and only views/cares about what works for me right now.
 

AnthonyC

Disney Golf Fanatic
Albatross 2020 Club
Joined
May 28, 2019
Messages
1,070
Reaction score
860
Location
Tinton Falls NJ
Handicap
Yes
great hypothetical question.

Thats a tough one now with ball fitting on the rise, as well as direct to consumer companies.

Look at Kirkland now, minus their last release they recalled. Great Ball, fits most, and is cheaper and widely available.
 

Bryndom

2020 Titleist Vokey Experience Participant
Albatross 2020 Club
Joined
Jul 8, 2019
Messages
1,629
Reaction score
1,109
Location
Houston, Texas
Handicap
GHIN 15
Is @Jman shopping Kirkland Signatures? Honestly, if it works for you, play whatever you want. I’ve really enjoyed the Callaway ERC balls though they don’t really fit in my usual profile.
 

Hacker Rod

Active member
Joined
Aug 19, 2018
Messages
228
Reaction score
33
Location
Southwest Michigan
Handicap
You betcha
If those three tour urethane balls are promoted as covering every golfer, then it has to be clear that something is being sacrificed if a lower priced urethane ball is offered. Even then there's a genuine risk of cannibalizing your own premium lines, something no golf ball manufacturer wants to do.
 

Jman

Golfing Equipment Reviewer
Albatross 2020 Club
Staff member
Joined
Jan 20, 2010
Messages
122,684
Reaction score
15,654
Location
Oklahoma
Handicap
6.7
Is @Jman shopping Kirkland Signatures? Honestly, if it works for you, play whatever you want. I’ve really enjoyed the Callaway ERC balls though they don’t really fit in my usual profile.
Not just no, that’s a big ole HELL no.
 

Bryndom

2020 Titleist Vokey Experience Participant
Albatross 2020 Club
Joined
Jul 8, 2019
Messages
1,629
Reaction score
1,109
Location
Houston, Texas
Handicap
GHIN 15
Not just no, that’s a big ole HELL no.
Just sayin - not *much* judgement here if you need to come out of the Costco store
 

Jman

Golfing Equipment Reviewer
Albatross 2020 Club
Staff member
Joined
Jan 20, 2010
Messages
122,684
Reaction score
15,654
Location
Oklahoma
Handicap
6.7
Just sayin - not *much* judgement here if you need to come out of the Costco store
I’d quit golf first.

Kidding....actually no, no I’m not.
 

MattyD-MPLS

Captain for The 2020 Grandaddy
Albatross 2020 Club
Joined
Feb 27, 2019
Messages
3,701
Reaction score
4,007
Location
Minneapolis, Minnesota
Handicap
+0.2
But I would ask this, if they’ve historically been adamantly against this, and then suddenly adopt what a competitor has been preaching for YEARS, wouldn’t that make some consumers scratch their heads?
For the very informed consumers I can see your point. I think that is a small segment of buyers. Those consumers aren’t making a decision on a ball without getting the low down first.
 

Jman

Golfing Equipment Reviewer
Albatross 2020 Club
Staff member
Joined
Jan 20, 2010
Messages
122,684
Reaction score
15,654
Location
Oklahoma
Handicap
6.7
For the very informed consumers I can see your point. I think that is a small segment of buyers. Those consumers aren’t making a decision on a ball without getting the low down first.
I’d argue there are some brands that the masses are educated on, by forced repetition, over literally decades. This hypothetical isn’t really about educated versus non educated in that manner, imo at least.
 

Junkyard

A Work in Progress
Albatross 2020 Club
Joined
Jul 15, 2012
Messages
1,557
Reaction score
890
Location
Ontario, Canada
Handicap
10.2
Giving the consumer more options is never a bad thing. There may have been people who never played one of those two "perfect fit" balls for whatever reason - it could be cost, feeling that they aren't "good enough", etc. Now that the market has evolved such that every manufacturer has developed and priced a model (or two) the same as said manufacturer the remainder of the market opens up. Yes, they've always made "cheaper" balls but there is a steep performance drop off once you move outside those two tour balls. As a market leader you can bet they work daily on developing the same performance in a lower price point offering.

As others have pointed out, the average golfer doesn't just grab a box off the shelf anymore. They want to know the features of the ball, how it performs for their skill level, etc. If a manufacturer can occupy more shelf space with models that perform the same it's a win for the consumer IMO. Seems like a pretty solid way to remain the #1 ball in golf.

Hypothetically speaking if they ever starting putting graphics all over their balls I may have to look for another brand.
 

BeCu_Ping

Active member
Joined
Feb 3, 2012
Messages
121
Reaction score
42
Location
SouthEast USA
But I would ask this, if they’ve historically been adamantly against this, and then suddenly adopt what a competitor has been preaching for YEARS, wouldn’t that make some consumers scratch their heads?
Maybe some loyal customers might scratch heads. But let's be honest, there is increasing competition in the ball market with the DTC brands gaining traction and other competitors that can go toe to toe with this company. And for me, the discriminator is urethane -- no disputes for green side control that urethane balls are best. Offering that at a low price just tells me (the premium consumer) that my company is creating cash flow which equates to more R&D and my premium model offerings will only get better each generation.
And btw, which type urethane is the question? I think this drives price points.
Thermoplastic Urethane = (injection molded) & Thermoset Urethane/more expensive to make = (mixed in a cast mold)
 
Last edited:

Snowman

It's a dry heat!
Albatross 2020 Club
Joined
Oct 30, 2010
Messages
5,199
Reaction score
4,134
Location
Arizona
Handicap
GHIN 16.4
But I would ask this, if they’ve historically been adamantly against this, and then suddenly adopt what a competitor has been preaching for YEARS, wouldn’t that make some consumers scratch their heads?
I think some consumers, who like the brand and their reputation, and would play their top-line balls if they didn't have to pay $50/dozen for them, would probably jump all over them. Regardless of what the company's historical stance had been.
 

TCB2010

#GolfNerdery
Albatross 2020 Club
Joined
Aug 5, 2014
Messages
2,701
Reaction score
1,094
Location
Scottsbluff, NE
Contradictory, to what they’ve done and are doing. I guess?
 

Buster1

Active member
Joined
Mar 15, 2018
Messages
481
Reaction score
101
Location
Ft Worth
Handicap
9 GHIN
Makes sense to me, and is smart business. They’re expanding their spectrum to try to keep up, and cover a wider audience.

Chevy and Ford once ... only sold one type of car... (Series C Classic 6 & Model T)

Now look at their spectrum of offerings.
 

OldeDude

Still Alive and Well
Albatross 2020 Club
Joined
Jul 2, 2018
Messages
3,681
Reaction score
2,286
Location
Sierra Foothills, CA
Handicap
--19--
So you're saying that Titleist is coming out with a new ball tp compete against the Q-Star Tour type balls, and don't know how they're going to swing the marketing ...... :confused2:
 

Snowman

It's a dry heat!
Albatross 2020 Club
Joined
Oct 30, 2010
Messages
5,199
Reaction score
4,134
Location
Arizona
Handicap
GHIN 16.4
So you're saying that Titleist is coming out with a new ball tp compete against the Q-Star Tour type balls, and don't know how they're going to swing the marketing ...... :confused2:
That's exactly what I was thinking! I figured they were going that route with the AVX - until they priced it right up there with the ProVs. That move made zero sense to me.
 

AnthonyC

Disney Golf Fanatic
Albatross 2020 Club
Joined
May 28, 2019
Messages
1,070
Reaction score
860
Location
Tinton Falls NJ
Handicap
Yes
Are they finally going to announce what the exp is supposed to be
 

Welcome to The Hackers Paradise

Don't just play golf, live it!

Register Log in
Top