- Staff
- #76
Aftermarket shafts make up very very very little of sales. And those don’t cost NEAR what people think they do to produce, not even a fraction of it.
lol that is putting it nicely.
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Aftermarket shafts make up very very very little of sales. And those don’t cost NEAR what people think they do to produce, not even a fraction of it.
Aftermarket shafts make up very very very little of sales. And those don’t cost NEAR what people think they do to produce, not even a fraction of it.
That is not exactly it, but that doesnt answer the question I asked the above poster who said he talked directly about production cost from both OEM and shaft companies. And watered down is a bit different now with the current state of shafts, because an Orange is not the same as a Blue or Red, although with Fuji anything is possible as of late...
But using the costs of $300-$500 for aftermarket and saying that would be the cost at stock is not real numbers. Example. Car manufacturer puts Android tablet as media screen in cars. Do you think they are paying the same thing for the same tablet when they are buying 200,000 of them vs you going into Best Buy and buying one? That doesnt change the materials, that is cost/benefit analysis.
Now add in looking through just about every major OEM and seeing their extensive shaft catalogue, many of which are no cost upgrades, and nobody should think every one of these products is some cheap example. Another example of this is PING and Miyazaki. Neither own a shaft rolling plant, yet both use products made specifically for their products and only for their products. Are they viewed as cheaper or lessor? Not by the person who made the same statement that a number of executives said that they are cheaper materials and production.
Going back a few years, there were a number of companies guilty of this. Fuji and Matrix being right at the top of the class (ironically both major suppliers for the largest OEM at the time). Products that didn’t stand up with very little discerning difference in aesthetics. I know myself and @ddec have stood in these production rooms and asked the hard questions about the “made for” internet talk. It is so much better now and companies are preaching the benefits of fitting.
Aftermarket shafts make up very very very little of sales. And those don’t cost NEAR what people think they do to produce, not even a fraction of it.
Another example of this is PING and Miyazaki. Neither own a shaft rolling plant, yet both use products made specifically for their products and only for their products. Are they viewed as cheaper or lessor? Not by the person who made the same statement that a number of executives said that they are cheaper materials and production.
I apologize if I am missing your point with the italics.
Can you further explain what you mean by what I underlined?
Very true you will get zero argument from me. Also, and please do not think me as being argumentative or combative in any way. I am not.
I am simply discussing for my personal education as well. I am well aware you have much more access to the industry than I do and would live to tap into your first hand knowledge more. I agree the bolded are not real numbers, but to use Fuji as a further example. Do you think you will see the Ventus red/blue/black (their current hot model) as a standard no upcharge option in a driver next year? No I do not think you will.
Now I now a variant of a shaft with that name appear next year with one OEM, but it is not the same shaft as what is currently available. It is simply piggy backing off the power of that name.
Ping's proprietary shafts are produced in China whereas Miyazaki uses Japan production. From a materials and labor costs perspective, Japan is much more expensive.
Of course, conversations are good. The rest of that paragraph with the bolded sums it up. If you buy one orange it might by $99. If you buy a bag of 12 oranges, it might be $6.99.
Do I think we see a Ventus in 2020 as a standard option? Yes at some point in 2020. Will it be Red/Blue/Black? Possibly. 2 year run is pretty standard in golf shafts before they start hitting OEMs.
Golf shaft hits tour. Golf shaft hits aftermarket. Golf shaft becomes popular. Golf shaft goes to OEM. It is a fairly standard timeline and runs about 2 years with some aftermarket only exceptions. There was nothing in shafts hotter than HZRDUS when it came out. Nobody thought it could be in an OEM with in a few years, let alone the HandCrafted version. I said it would be and was told I was crazy. Low and behold it was not only in some, it was in all and the HC version was stock for Srixon.
As a fitter it is kind of frustrating to have to explain what the shaft is in the driver when it is not a standard on the website option for whatever company. Or that the shaft the customers are purchasing and that it is not the same as X tour pro and if he wants that one it is a $350 upcharge.
I get it, but should you have to? As a fitter, let them hit stock, let them hit others. The numbers and feel should dictate what is best.
I agree there are getting to be more and more exceptions. What Srixon did was wonderful!! About a year from now I agree the Ventus will be old news and maybe a stock option for some OEM. I would love to see made for and watered down or alternate OEM products go completely away.
As a fitter it is kind of frustrating to have to explain what the shaft is in the driver when it is not a standard on the website option for whatever company. Or that the shaft the customers are purchasing and that it is not the same as X tour pro and if he wants that one it is a $350 upcharge.
I expect that so long as the largest brand names are able to sell Made For shafts in their woods lines, they will do so.
But for a brand that has not been able to achieve much sales volume of finished drivers-fairways-hybrids with Made For shafts, I think a heads-only component sales strategy might be worth trying.
Can you please answer the question from above? Asking genuinely and it keeps getting skipped over.
Sorry, naming names would not be respectful or fair to the people I've spoken to.
I would bet a significant amount that if we had a bunch of golfers hit a “stock” vs “aftermarket” version of the same shaft with no paint they would NOT be able to tell a difference. Most golfers only do because they know going into the swings what is what.
I'd agree with this statement. But as a counter point, I would say that if you looked at the numbers ( once you got past feel ) once you get enough of a sample size, you'd be able to hint at which ones were "stock" vs "aftermarket" by analyzing the results. My frustration in past fittings ( previous to the last one that is ) was that you hit 5 or 8 balls and anyone trying to sell you an upgrade or a new driver is going to say "Doesn't that feel better than what you hit now?". That's a very different experience than going to a fitter who is focused more on the fit than the upsell. I believe that most head purchases are done on feel/looks/immediate results from a low sample size of hits. Shaft purchases however its harder to do that effectively and frankly, shouldn't be easy. The decision on shaft options should be looked at over large sample data and then add feel to the equation. Unfortunately for a large number of us non-elite golfers, the "hit 5 balls with one of 4 shafts and buy it" is far more common. It's one of the reasons the "Made for" market and the "stock" options fit such a wide variety of types of amateur golfers.
From a business perspective, the impact is obvious. If I am a driver maker, I want to sell as many drivers as possible. To do that, I need to be able to fit as many swing types as possible. That means either make tons of different head types ( and have to teach fitters which ones go to which swing type ), make heads that are more and more adjustable ( which you see a lot on the market today ) and/or customize the offerings by adopting a "stock" variety of shafts to support those swing types. Like I mention above, a guy off the street sees a head and loves the look and wants to hit it. But when he doesn't hit it well, it may not be because of the head, but because of the shaft pair. Now it takes that out of the equation a bit which gives an upside on sales.
I don't have near as much insider information or relationships as others on this thread so I may be WAAAAAY off base but that's my 2 cents on how I see the marketplace . Especially from a point of view of someone who has done both the "buy what the clubs came with" approach and now have dabbled in the "buy what works/fits/performs best" approach.
Im not sure I understand the analogy used. It would work if we said here are two of the same shaft made in different plants, but you don’t believe there are any materials, etc that cost more than others? For instance T1100 should cost the same as T700?
EvenFlow Handcrafted vs EvenFlow OEM?