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This is from a press release...
Mitsubishi Golf is celebrating 20 years in 2024 and have unveiled a digital museum. A virtual walkthrough the first 20 years of Diamana's existence.
Mitsubishi first unveiled a shaft branded ‘Diamana’ during the Hawaiian swing on the PGA Tour in 2004. Golfers quickly became enamored with Diamana S-Series and it wasn’t long before they began referring to the product as simply ‘Blueboard,’ a reference to the blue-colored surfboard in the shaft’s cosmetic. The mid-launch, mid-spin ‘Blueboard’ shaft became incredibly popular to the point we eventually introduced a low-launch, low-spin ‘Whiteboard,’ and a high-launch, high-spin ‘Redboard.’” The terms Blueboard, Whiteboard and Redboard grew so popular that they simply became part of golf’s lexicon and the color-coded launch and spin convention became an industry standard emulated by many shaft manufacturers.
“We could not be more excited about what the next 20 years have in store,” said Mark Gunther, Senior Director of Sales and Marketing.
For 20 years golfers have enjoyed the iconic, smooth feel and incredible consistency of Diamana products. After two decades, more than 300 wins on global tours and 38 major championships, the brand is as strong as it has ever been.
Each generation of Diamana shafts has been photographed and stories of their origins have been written and explained.
Check out the museum artwork on their website www.mitsubishigolf.com
Mitsubishi Golf is celebrating 20 years in 2024 and have unveiled a digital museum. A virtual walkthrough the first 20 years of Diamana's existence.
Mitsubishi first unveiled a shaft branded ‘Diamana’ during the Hawaiian swing on the PGA Tour in 2004. Golfers quickly became enamored with Diamana S-Series and it wasn’t long before they began referring to the product as simply ‘Blueboard,’ a reference to the blue-colored surfboard in the shaft’s cosmetic. The mid-launch, mid-spin ‘Blueboard’ shaft became incredibly popular to the point we eventually introduced a low-launch, low-spin ‘Whiteboard,’ and a high-launch, high-spin ‘Redboard.’” The terms Blueboard, Whiteboard and Redboard grew so popular that they simply became part of golf’s lexicon and the color-coded launch and spin convention became an industry standard emulated by many shaft manufacturers.
“We could not be more excited about what the next 20 years have in store,” said Mark Gunther, Senior Director of Sales and Marketing.
For 20 years golfers have enjoyed the iconic, smooth feel and incredible consistency of Diamana products. After two decades, more than 300 wins on global tours and 38 major championships, the brand is as strong as it has ever been.
Each generation of Diamana shafts has been photographed and stories of their origins have been written and explained.
Check out the museum artwork on their website www.mitsubishigolf.com
