- Admin
- #1
If you were creating a golf equipment company focusing primarily in equipment, where would you begin? Each one offers an incredibly tough challenge due to market share dominance and information that has been shared for years. I was speaking with someone this past week that has worked with 4 of the industry giants (created clubs for them) as well as a start up that got going with a single offering before expanding to full line.
Drivers - Dominated by the big few and what is used on tour has been leader in market share for quite some time.
FW Woods - Long the forgotten club that consumers matched to their drivers, Adams changed that in the 90s as did Orlimar and then TaylorMade & Callaway did again with the RBZ & Deep line.
Hybrids - Dominated on tour by Adams but not in market share as they are not 1st in the category.
Irons - The toughest sell because the least replaced. Although technology & marketing has changed significantly the last 10 years.
Wedges - Tough market with every company wanting a piece of the pie and all making many products. Cleveland & Titleist have dominated this space for a while.
Putters - Most used on tour is once again market share leader. In fact most used on tour is pretty fascinating because they are not paying most of the people using them. Odyssey has completely taken over the non-premium line with nobody really close.
Golf Ball - Most used on tour is once again complete move to market share as its #1 in both and its not really close. This segment is pretty fascinating because it has moved quite a few points in the last decade, but Titleist still owns the market.
So if you were starting a company and were poised to have a break out product technology wise, but not millions in marketing dollars, what segment would you go after?
Drivers - Dominated by the big few and what is used on tour has been leader in market share for quite some time.
FW Woods - Long the forgotten club that consumers matched to their drivers, Adams changed that in the 90s as did Orlimar and then TaylorMade & Callaway did again with the RBZ & Deep line.
Hybrids - Dominated on tour by Adams but not in market share as they are not 1st in the category.
Irons - The toughest sell because the least replaced. Although technology & marketing has changed significantly the last 10 years.
Wedges - Tough market with every company wanting a piece of the pie and all making many products. Cleveland & Titleist have dominated this space for a while.
Putters - Most used on tour is once again market share leader. In fact most used on tour is pretty fascinating because they are not paying most of the people using them. Odyssey has completely taken over the non-premium line with nobody really close.
Golf Ball - Most used on tour is once again complete move to market share as its #1 in both and its not really close. This segment is pretty fascinating because it has moved quite a few points in the last decade, but Titleist still owns the market.
So if you were starting a company and were poised to have a break out product technology wise, but not millions in marketing dollars, what segment would you go after?