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- #26
I've always understood it as simply as it's something different. Whenever I get a client who sends me a set of irons it's always "make it unique." I understand that unique can come from all different directions, but no one asks me to make their clubs more silver and shiny.
I firmly believe that is the extent of it for most. It is for me
Different animal though. The custom route is different than OEM offerings which make up nearly 100% of all sales. Seeing more companies have this offering is interesting, considering the number one knock on softer clubs is bag chatter (which shows more on darker finished irons) and the first question everybody asks is “how will it wear” because they prefer less.
So to ask about the first thought, is it different if just about every OEM offers it now?
So with those elements known, what is the attraction?