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Former Big Deal
The Inergel golf ball was the first golf ball launched by TaylorMade in 1999. TaylorMade developed a new cover called "InerGel" which they felt was superior to the Surlyn and Balata being used in the market. This was also a critical launch in that Callaway was in a race to also launch their own golf ball, the Rule 35. InerGel was co-developed with Solomon, who was also part of the Adidas sports conglomerate of the last 90's.
What made the InerGel golf ball most unique however was its packaging. Rather than come in the sleeves we still use today, they came in sealed plastic containers that were deemed to prevent moisture which would lead to distance loss.
The InerGel ball had an MSRP of $48.00 per dozen.
What made the InerGel golf ball most unique however was its packaging. Rather than come in the sleeves we still use today, they came in sealed plastic containers that were deemed to prevent moisture which would lead to distance loss.
Golf balls made with a solid core and soft cover can absorb moisture that will affect ball performance, says Dean Snell, golf ball development manager for Taylor Made Golf. So when the Carlsbad, CA-based company sought a package for its new Inergel(TM) golf balls, it wanted a barrier container.
Called airtight, this first-of-its-kind plastic sleeve, developed by Taylor Made and consultant The Baxter Group (Sherman, CT), keeps the new balls fresh and dry. Blow-molded from a blend of high-density/low-density polyethylene, the HDPE keeps moisture out while the LDPE provides flexibility. The sleeve, which received a patent in March, is called Moisture Block(TM).
"The phenomenon of velocity loss over time has been downplayed by competitors over the last few years," says Snell. "But I can guarantee it's true." He claims that moisture absorbed by balls packed in conventional paperboard folding cartons over one year can shorten a drive by 12 to 14 yards. The plastic sleeve exhibits an MVTR of below 0.4 g/100 sq"/24 hr.
The InerGel ball had an MSRP of $48.00 per dozen.
Arguably the year's most important launch, as Taylor Made takes its massive reputation into unchartered territory with their debut ball. The stylish plastic sleeve sets the theme with the ball cover also sporting a novel waterproofing agent. And all for a simple reason. "We estimate that golf balls can lose as much as 6 yards in distance by being exposed to moisture - even from the damp atmosphere," explains Ryan Lauder, European Product Manager.
And, courtesy of a special polymer that makes up this multi-layer construction, Taylor Made claims to have cracked the time-honoured spin dilemma.
"We feel the Inergel offers the best of both worlds," continues Lauder. "Namely: low spin off the driver, where the ball cover recovers quickly from a square-on blow; but high spin from the downward strike of a short iron."