Wilson Staff Model Golf Balls and Baller Box
Agree with this... For a company with little following and and new product, tough to price yourself at the high end with no promotion or tester. I also think they need to include a Wilson item $50/ box is not a good mkt price unless they are doing BOGO of some sort 3/1 2/1 as the other golf ball winners are doing. I mean drc is hurting and offering huge savings not sure I would ever feel the need to try something for $50 when soooo many other great alternatives are out there.
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This is pretty much how I read it. This isn't my price range ball at any rate but if I am going into that top of the line ball I'm not paying more for it by joining a subscription.
dthrog00
Well-known member
Wilson management seems to just not get it. $50 for a new golf ball that comes in the "Baller Box". $50 is much too high for their brand recognition and how many golfers want their golf balls to come in the "Baller Box"? Are you kidding me? What are we, 15 years old?
I grew up playing 1200 GE irons and like the idea of Wilson golf, but they seem to have trouble getting out of their own way. Wilson is very unfortunate to have Gary Woodland. Take advantage of it!
Dave
I grew up playing 1200 GE irons and like the idea of Wilson golf, but they seem to have trouble getting out of their own way. Wilson is very unfortunate to have Gary Woodland. Take advantage of it!
Dave
I went to the W/S website to take a look at these golf balls. Not including various colors and an older generation of the 50 Elite, they offer 14 different golf balls currently! Are there that many different types of golfers to warrant that many different offerings? Sorry, just a side note.
Because when you are a Baller, all you pull is Models.
Please keep going. Please
I started my day off yesterday with this same thought. Their subscription model does not matter if the ball isn’t good. Considering the class it’s in based on price alone it better be really good.
To WIlson’s credit or luck they have received a lot of publicity here at THP with this launch. It is odd no other outlet is mentioning it. For maybe three weeks prior to the ball introduction there wasn’t a mention of the brand. Good or bad news helps a brand.
To WIlson’s credit or luck they have received a lot of publicity here at THP with this launch. It is odd no other outlet is mentioning it. For maybe three weeks prior to the ball introduction there wasn’t a mention of the brand. Good or bad news helps a brand.
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- #186
For now, according to Wilson, the subscription model is suspended and it is just a straight purchase of golf balls reducing in price as you buy more boxes. We updated the article yesterday with those details.
The website has been updated as well, showing "subscription service coming soon".
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- #187
I would actually be more inclined to play a Wilson ball than the snell based on what Frank has been doing the past few years.
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- #189
I will go both ways in this one.
First, I agree, releasing a new tour golf ball that has promise has to come with either intrigue (I talked about that above) or price. It can't be intrigue solely based on price, because without marketing dollars, that falls flat (PXG made that work due to the latter).
Second, I think bad name aside, a box could work for Wilson fans. Think of it like this. Box costs $25 shipped. Let's say for 6 months you get a box delivered every month to your house and in it is always a dozen golf balls. Then in month one you might get a glove with it. Month two comes with a hat. Month 3 maybe its a coupon for 50% off another dozen balls or 25% off coupon for spending $100. Month 4 comes with a towel and then month five they drop a golf bag on you. Then month 6 they give you a small coupon to renew.
While I dont think the subscription ball service works, I do think pure subscription loyalty with fun can work. I believe Callaway did that for a couple of years and other companies could do, in limited fashion. In my mind, it comes down to paying attention to the core golfer and your audience.
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- #192
Like you I still do not believe a subscription golf ball service solely as the name implies works overall for the masses, but brand fans can have some fun in other ways for sure if someone is set on subscription.
I go back to the intrigue and how to create it and that is where Staff Model as a whole seems to fall a bit flat, and it really doesn't have to.
I can not tell you why I like the Wilson brand or why I want to see them succeed. I played a set of Wilson irons way back when and liked the Duo U and even like the cheaper Duo surlyn balls. I liked both versions of Driver vs. Driver and played the Triton in 2018. I could easily play the C-200 or C-300 irons if I was in the market and the Cortex is a good product as well. The blade irons and forged wedges seem to have a following online but its rare to see them in the wild.
Eight pages of conversation on a new Wilson product would normally be great but everyone seems confused and nobody is clamoring to try the ball. Wilson Golf needs a refresh in the worst way, they have great products in place. They have a storied name and a huge parent company behind them to make strides in the golf industry but no direction it seems.
Eight pages of conversation on a new Wilson product would normally be great but everyone seems confused and nobody is clamoring to try the ball. Wilson Golf needs a refresh in the worst way, they have great products in place. They have a storied name and a huge parent company behind them to make strides in the golf industry but no direction it seems.
Pass. In the brand emotion wars I am a ways off on warming up to modern Wilson. And ball is such a personal choice. I don’t see anything here, pricing included, that incentives me to open my wallet to try this ball.
WIlson does offer a number of lower priced balls. I wonder how they sell? And I wonder if cutting some of them would help the low end perception.
Eight pages of conversation and we don’t know if the ball itself is any good. Somebody go hit one and let us know. I will say I love that the font is consistent with the Staff irons. Almost like they had a plan.
So it seems like sentiment building is negative in this thread, Soni think its imperative to get this R&D miracle ball with all the technology into golfers hands. It seems like Bridgestone (sorry to keep referencing them but their roll out was awesome) was sending out tester balls to everyone with vfit and all Instagram users and bloggers to write about. That gained a lot of buzz and led to success. Srixon did it with trial packs. I don't think subscription and $50 boxes will lead to mass adoption and creates a product that people don't know about... They need people to play, compare and praise it and quickly.
