- Admin
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New golf balls from TaylorMade Golf as they are launching a new model of Project (a) and a new release of Project (s).
From the company
Since its inception in 2014, the Project (a) golf ball has been designed to deliver golfers Tour-level performance in a three-piece construction at an attractive price point. The original Project (a) gained notoriety by being designed with a cast urethane cover to provide Tour-level spin for the average golfer, a performance attribute unmatched by anything in the category. In 2016, the ball was made softer with lower compression while maintaining the greenside spin demanded by consumers. In 2018, Project (a) takes the next step in its evolution with new technologies that make it significantly longer than ever before.
Complementing the Project (a), TaylorMade is also introducing the all-new Project (s) golf ball. The all-new Project (s) offers an even softer feel while continuing the company’s focus on low driver spin and significant driver distance; a golf ball unlike any in the competitive class to date. To break through in a crowded and diluted space, TaylorMade has designed one golf ball that delivers on the two performance attributes amateur players in this category want most: soft feel AND distance. No longer does the golfer have to choose between one or the other with a single ball. That ball is Project (s).
Similar to the Project (a) the Dual-Distance Core in the Project (s) decreases the overall compression of the ball for soft feel while maintaining rebound and speed. The Project (s)’s compression is 60, 10 less than the Project (a). The dual distance core is a two-layer system that has a large, low compression inner core that reduces unwanted driver spin and creates great feel. The outer core consists of a softer-resilient polymer that also improves feel and maintains high ball velocities.
The 2018 Project (a) & Project (s) golf balls will be available at retail on February 16 and April 1 at an MSRP of $34.99 & $24.99 USD per dozen, respectively. Project (a) will be offered in gloss white or yellow, while Project (s) will be offered in gloss white as well as matte orange or matte yellow. To learn more about both models, visit TaylorMadeGolf.com.
From the company
Since its inception in 2014, the Project (a) golf ball has been designed to deliver golfers Tour-level performance in a three-piece construction at an attractive price point. The original Project (a) gained notoriety by being designed with a cast urethane cover to provide Tour-level spin for the average golfer, a performance attribute unmatched by anything in the category. In 2016, the ball was made softer with lower compression while maintaining the greenside spin demanded by consumers. In 2018, Project (a) takes the next step in its evolution with new technologies that make it significantly longer than ever before.
Complementing the Project (a), TaylorMade is also introducing the all-new Project (s) golf ball. The all-new Project (s) offers an even softer feel while continuing the company’s focus on low driver spin and significant driver distance; a golf ball unlike any in the competitive class to date. To break through in a crowded and diluted space, TaylorMade has designed one golf ball that delivers on the two performance attributes amateur players in this category want most: soft feel AND distance. No longer does the golfer have to choose between one or the other with a single ball. That ball is Project (s).
Similar to the Project (a) the Dual-Distance Core in the Project (s) decreases the overall compression of the ball for soft feel while maintaining rebound and speed. The Project (s)’s compression is 60, 10 less than the Project (a). The dual distance core is a two-layer system that has a large, low compression inner core that reduces unwanted driver spin and creates great feel. The outer core consists of a softer-resilient polymer that also improves feel and maintains high ball velocities.
The 2018 Project (a) & Project (s) golf balls will be available at retail on February 16 and April 1 at an MSRP of $34.99 & $24.99 USD per dozen, respectively. Project (a) will be offered in gloss white or yellow, while Project (s) will be offered in gloss white as well as matte orange or matte yellow. To learn more about both models, visit TaylorMadeGolf.com.
