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THIS IS A PRESS RELEASE
Maker of the No. 1 Irons in Golf for 13 Straight Years Launches Longest, Most Accurate X-Series Irons Ever
CARLSBAD, Calif., May 4, 2010 – Callaway Golf Company (NYSE: ELY) today announced the May 28 retail availability of the new Callaway® X-24 Hot™ Irons. The longest, most accurate irons in the history of Callaway’s hugely popular X-Series Irons, the new X-24 Hot Irons produce faster ball speeds across the clubface and deliver maximum distance throughout the bag.
Complete with a new Stealth PVD (Physical Vapor Deposition) Finish that reduces glare, the new X-24 Hot Irons utilize Callaway’s proprietary VFT Face Technology, 360-degree undercut channel and a precise center of gravity to create a large and effective hitting area for golfers of all abilities. The result is maximum distance while maintaining the same accuracy, even on off-center hits.
“The X-24 Hot Irons are the latest evolution of our award-winning X-Series Irons, which have helped make Callaway the No. 1 Irons company in the game for the last 13 consecutive years,” said Dr. Alan Hocknell, Senior Vice President of Research & Development, Callaway Golf. “We recognize there are golfers looking for distance gains throughout their entire bag, and thus employed our core technologies and faster ball speeds into the design of X-24 Hot, a longer, more accurate set than any of their predecessors.”
Callaway developed the new X-Hot 24 Irons for golfers who seek to gain distance not just with the longest clubs in their bag, but also when pulling out an iron on a long par-3 or flying the water to reach a par-5 in two. The stealth PVD Finish, which is the result of a cutting-edge process designed to reduce glare and produce a distinctive look that is darker than most irons. X-24 Hot Irons were also made with Callaway’s core technologies including S2H2®, Precision Notch Weighting and Modified Tru-Bore®, all working together to provide total performance for a wide range of golfers.
The X-24 Hot Irons will be available at retail on May 28. The new product introduction retail price is $699 for steel-shafted sets, and $899 for graphite-shafted sets.
For more information on these products and Callaway Golf’s complete lineup of equipment, footwear and accessories, please visit www.callawaygolf.com.
CALLAWAY GOLF INTRODUCES NEW X-24 HOT IRONS
Maker of the No. 1 Irons in Golf for 13 Straight Years Launches Longest, Most Accurate X-Series Irons Ever
CARLSBAD, Calif., May 4, 2010 – Callaway Golf Company (NYSE: ELY) today announced the May 28 retail availability of the new Callaway® X-24 Hot™ Irons. The longest, most accurate irons in the history of Callaway’s hugely popular X-Series Irons, the new X-24 Hot Irons produce faster ball speeds across the clubface and deliver maximum distance throughout the bag.
Complete with a new Stealth PVD (Physical Vapor Deposition) Finish that reduces glare, the new X-24 Hot Irons utilize Callaway’s proprietary VFT Face Technology, 360-degree undercut channel and a precise center of gravity to create a large and effective hitting area for golfers of all abilities. The result is maximum distance while maintaining the same accuracy, even on off-center hits.
“The X-24 Hot Irons are the latest evolution of our award-winning X-Series Irons, which have helped make Callaway the No. 1 Irons company in the game for the last 13 consecutive years,” said Dr. Alan Hocknell, Senior Vice President of Research & Development, Callaway Golf. “We recognize there are golfers looking for distance gains throughout their entire bag, and thus employed our core technologies and faster ball speeds into the design of X-24 Hot, a longer, more accurate set than any of their predecessors.”
Callaway developed the new X-Hot 24 Irons for golfers who seek to gain distance not just with the longest clubs in their bag, but also when pulling out an iron on a long par-3 or flying the water to reach a par-5 in two. The stealth PVD Finish, which is the result of a cutting-edge process designed to reduce glare and produce a distinctive look that is darker than most irons. X-24 Hot Irons were also made with Callaway’s core technologies including S2H2®, Precision Notch Weighting and Modified Tru-Bore®, all working together to provide total performance for a wide range of golfers.
The X-24 Hot Irons will be available at retail on May 28. The new product introduction retail price is $699 for steel-shafted sets, and $899 for graphite-shafted sets.
For more information on these products and Callaway Golf’s complete lineup of equipment, footwear and accessories, please visit www.callawaygolf.com.
