Both aspects of Tour Edge’s 2023 tagline, “The Powerful and the Accurate”, are personified in the company’s E723 irons. Offering exceptional distance and plenty of assistance keeping the ball on target, they are primarily designed for players that want all the help an advanced iron can give them. They’re loaded with technology designed to make the game easier, all at a price point that is insanely attractive.

We took a deep dive into the technological features of the entire 723 iron line back in February. As such, we won’t rehash that today. If you missed it, it’s well worth your time to see exactly how much thought went into each iron’s design and which one might be right for you.
Aesthetics

We’ve seen a general trend of companies attempting to disguise their most forgiving irons in smaller packages. While it’s difficult to find fault in this, it does have the effect of blurring the lines between the different types of irons in a company’s lineup. Tour Edge’s 723 iron line makes it easy to know which club should suit your game best. The E723 irons are unapologetically large. Whether we’re talking about blade length, sole width, top line, or offset, bigger is the key word. While some may gravitate more towards Tour Edge’s sleeker options in the C series or Pro series, those players looking for an iron that not only provides maximum forgiveness and distance, but also visual confidence, will have no problem finding comfort with the E723.

The cavity side of the E723 doesn’t look like a cavity at all. In fact, the head appears to be a hollow body design at first glance. The 360? undercut cavity, which stretches from top to bottom behind the face, is neatly hidden by the VIBRCOR strip. The rest of the cavity side displays Tour Edge’s classic color scheme and very attractive piece of what appears to be carbon weave, like their metalwoods have. This tie-in between different types of clubs in the 723 line isn’t necessarily a technological feature, but it’s a great way to bring cohesiveness across the entire line. The rest of the cavity side is finished mostly in shiny chrome.

Unlike the chrome on the rear side, the rest of the iron head has a beautiful, brushed finish that rivals some of the best we’ve seen. In early testing, it appears to be relatively durable, which is a feature that comes in handy while taking the scenic route around the golf course.
As noted above, the top line is quite thick and doesn’t incorporate much in way of beveling. It’s quite prominent at address, as is the obvious offset. Both features may not appeal to those players looking for the smallest possible iron, but will be great confidence builders for those that want to feel like they have the most help available.

As noted earlier, VIBRCOR technology is injected into the E723’s cavity. While it replaces some of the discretionary weight that has been moved elsewhere on the head, it’s most noticeable effect is in how it affects the feel and sound of the iron at impact. Tour Edge uses strong statements in saying they think VIBRCOR can even allow an iron like the E723 to feel and sound like a forged head. While we think that’s verging on hyperbole, it does have a positive effect, especially on center impacts. Balls hit in the middle of the face sound quite soft, especially for a head with such a large cavity, and the ball feels as if it’s springing forward. Impacts more toe-side and low on the face aren’t nearly as pleasant, with a noticeable click. This is to be expected of course, though there is quite a difference there.
Performance
The E in E723 stands for “Extreme”, and in the case of the E723 irons we are talking about extreme distance and forgiveness.

As one should expect from an iron with so much weight distributed low in the head, the E723’s are built with an aggressive loft structure (27.5 7 iron) that encourages higher ball speeds. While this alone should encourage more distance, the irons still need to produce the necessary height for maximum carry distances. Thanks to the redistribution of material removed from the 360 cavity and placed deep in the head, well struck shots produced fantastic height that not only maximized carry, but also enabled shots to stop quickly.

Distances seen were on par with the longest irons we’ve seen recently, both on center impacts and shots away from the middle of the face. While not nearly as pleasant to the senses, shots on the toe displayed surprisingly strong results. The trajectory from these impacts was noticeably lower, but still somehow managed to reach strikingly similar distances as their well-struck counterparts. This is likely due to a combination of Diamond Face VFT and Extreme Toe Weighting working together. Even more impressive with toe strikes was the lack of curvature seen on the golf ball, a sign that the face maintains impressive stability on less-than-perfect contact. A common theme presented itself many times during the testing process: A mediocre (at best) swing and a sense of impending doom, followed by a surprised look as the ball held its line and ended up in an undeserved, safe location.

Though the wide sole’s curvature and the leading edge’s slight camber are designed for forgiveness, we did experience a little clunkiness when it came to turf interaction. At some level, this comes with the territory when playing larger irons, but some slight sole modifications would be a great improvement in future lines.
In all, the E723 irons lived up to their moniker – they were extremely long and extremely forgiving. It would be challenging to find an iron more adept at providing those two things, especially at the ridiculously low sub-$700 price point.
Details
- Available in numerous configurations from 5i to SW.
- Stocks shafts – Tensei AV Blue 65, HZRDUS Black Gen 4 80, True Temper Elevate 95, KBS Tour
- Lamkin Crossline 360 grip
- Custom options available
- $689 5-PW steel/$779 5-PW graphite
For more information on this set, check out their website at www.touredge.com.
After reading this I feel like these irons scream hit me hard, while also saying effortless swing. I tested a set like that this year and loved everything about them. Going to have to get some swings in with these.
Not sure about them having never spent any time with Tour Edge products but what’s not to love? They look nice and performance is great.
I don’t even hate that they’re on the thicker side. Those are good looking irons!
Got to look at these in person recently and, while they’re definitely GI, they’re not as big and chunky as I thought they’d be. Didn’t have a set of C723 to side by side thanks to the PGA SS being ‘other’ oem focused but these ate good looking irons for sure.
Great write up Ryan, and I know I could benefit from some “undeserved” good ball flight and distance with my irons. I do think I like the looks of the E722 slightly better, but I mean, with performance like that, who cares? Give me that forgiveness all day long.
The proshop at my local course has Tour Edge Exotics available to demo. Might have to check them out.
Thanks for reading and commenting guys.
Nice writeup Hawk, I had to do a double take when you said they were under $700, that seems like a crazy good deal. I really like how the back of these look in the in hand pics.
If I was a golfer in need of this type of iron these would be high on my list. While I don’t necessarily love the looks of the back of the iron compared to other irons in this category, I have no doubt they perform and that price point is amazing for whats packed in there.
I really like these! I’m all about making the game easier! That price is really amazing considering the economy right now.
Nice review [USER=1193]@Hawk[/USER]. If looking for GI irons how do these not make the list at that price.
Nice write up [USER=1193]@Hawk[/USER] ! I have a set of the C722 irons that I’ve been playing with for the last few weeks, and they are very forgiving, so I can’t imagine how easy these E723s would be to hit well.
Nice article! I’d really love to see what my dad would do with clubs like these; he could use more distance and forgiveness for sure.
Replaced my TE EXS 220 irons with E723’s about a month ago. I love them – so easy to hit and absolutely forgiving. I’m seeing more distance and better accuracy overall. But best of all I feel more confident standing over my shots – a great feeling for sure.
Great write up and photos [USER=1193]@Hawk[/USER] . Great option with out of tech and really competitive price. They should do really well in the market.
They look good. Great write up
The toe forgiveness reminds me a lot of the clubs I’m currently playing. Maybe I can get down to a testing bay and try them out sometime
[USER=1193]@Hawk[/USER] – Great write-up! I’ll likely be in the market for new irons in the coming year and E723s are definitely on the list.
After buying Callaway DCB and Mizuno JPX 912 irons the last three years and being professionally fitted INDOORS for both, I tried the Tour Edge E723 OUTDOORS at demo days in Florida. After looking at them I thought there is no way I can hit these as they look like players irons. They were easy to hit and wow the distance (with height) sold me. Four months later they are still working great.
Great write up! That pic at address looks so good. These looks like they would inspire confidence and be really fun to play!
Great write up.
Tested 7 sets today including the first ones I hit were the E723, I do not play often but used to quite a bit and are starting again.
I wanted the right irons and budget was not a major concern so just wanted the best for me without knowing price, Calloway, Ping, Titleist, and a few others were in the mix. 100+ shots later and narrowed down to the Pings and E723.
E723 won as they were the best feel and most forgiving but only by a little but over the Pings, Pings were double the price and event then the sales guy suggested the E723. Cannot wait for them to arrive
I’ve had some really aggravating hand issues lately. I’m a little concerned lefty might have a hairline fracture or something tbh, but I don’t really have time for that. Anyway, I grabbed an e723 for practice because they have the Elevate shafts, which are lighter and softer than what I’m playing.
Anyway, I’ll say a few things.
I don’t love the way they look at address compared to my gamers. Have to be honest here – they are more offset and thicker and I just don’t prefer that look.
They are longer by quite a large margin. More ball speed and slightly better launch conditions.
They feel pretty decent on center impact. Not my favorite, but certainly serviceable.
[QUOTE=”Hawk, post: 11827091, member: 1193″]
I’ve had some really aggravating hand issues lately. I’m a little concerned lefty might have a hairline fracture or something tbh, but I don’t really have time for that. Anyway, I grabbed an e723 for practice because they have the Elevate shafts, which are lighter and softer than what I’m playing.
Anyway, I’ll say a few things.
I don’t love the way they look at address compared to my gamers. Have to be honest here – they are more offset and thicker and I just don’t prefer that look.
They are longer by quite a large margin. More ball speed and slightly better launch conditions.
They feel pretty decent on center impact. Not my favorite, but certainly serviceable.
[/QUOTE]
Longer with higher launch is fun. Far too many believe it’s all loft, but this goes against that theory (as do others)
[QUOTE=”JB, post: 11827162, member: 3″]
Longer with higher launch is fun. Far too many believe it’s all loft, but this goes against that theory (as do others)
[/QUOTE]
I’m not seeing wacky low spin either. I’m tempted to play the full set again for a round or two.
[QUOTE=”Hawk, post: 11827408, member: 1193″]
I’m not seeing wacky low spin either. I’m tempted to play the full set again for a round or two.
[/QUOTE]
Interesting. This is quite intriguing and would probably help a lot of golfers.
Thanks to some bad epoxy, I’ve got a headless 7 iron in my main iron set, so I put these in the bag today. Man, I just think these are terrific irons. They are really long for me and give me about as high a ball flight as I ever see. Initially, the thicker lines and offset kinda turned me off, but I’m over it.
Going to go broken record style because I think it’s good advice. If you are looking for big irons and don’t want to spend a ton of money, I don’t see a scenario where these aren’t at the top of your shopping list.
i tried and ordered a set from american golf today so easy to hit after years playing with my 30 yr old callaway tour edition clubs cant wait for them to arrive 4 weeks ?