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I like how they went with the "all-in-1" adjustability. Makes it easy for fitting, easier for those small groups of consumers who will adjust it themselves.
That being said. It's not for me, but I do give Tayormade credit for this.
You are going to hear a TON of marketing about 80% of golfers playing the wrong loft. I bet that is their number 1 marketing slogan this year like last year was 17 yards. Ironically it is pretty darn true in our field testing.
Other companies have this now, so it will be interesting to see if the others can keep up.