Bridgestone Golf: A Mission to Regain Form

Bridgestone Golf: A Mission to Regain Form

Last week THP asked the online forum community and those on social media, if you could ask Bridgestone Golf any question at all, what would it be? Armed with those questions, we went to Covington, GA to meet the team there and have open discussions about who they are, what they are doing and where they are headed.

Shot in 4K, so we recommend using full screen

Stay tuned to the next episode from Covington with the Bridgestone Golf team where the discussion is focused on the signing of Tiger Woods and whether or not him playing right now is hurting the perception of the brand.

If you are on the THP Mobile App, click on the button that says THP TV and you can watch this video right there. If you have not download the THP Mobile App as of yet, you can do so from iTunes here. Then jump on over to the THP Forum and join in the huge conversation about this video.

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Josh Babbitt

Josh is the Publisher of The Hackers Paradise and co-founder of THP Media with his wife Morgan Babbitt. Together they share a passion for golf, and they travel the country in the THP Tour Van bringing their love and knowledge of the game to golfers everywhere.

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  • Lots of tough questions and I really like the response. Sounds like they really want to go the business and it is good to hear that clubs and other hard goods are part of that discussion.

  • Great video, tough questions and real answers. Looking forward to the additional videos in the series.

  • Bridgestone is my #1 golf ball and helped me break 90 the first time a few years ago. I’m glad to hear their vision for the future and see the dedication to golfers of all abilities.

  • Great content. I like their ST and LT visions and hope they are successful in achieving them, Like their discussions being centered around average golfers as opposed to tour players.

  • Solid information, I liked how excited Corey is for the future and when they talk Bridgestone in 5 to 10 years they’ve got some big aspirations for their product. I’ve been a fan for years, I play their equipment and will continue to support Bridgestone golf as they embark on this endeavor to expand their market share. Good stuff!

  • Nicely done THP, can’t wait for the second episode. Looks like in a business sense Bridgestone is headed in the right direction as far as in what their short term and long term goals are. Really liked that they are engineering products for the consumers and not bringing them down from the tour level.

  • I like to hear how they aren’t planning on laying down anytime soon. They make a great golf ball no doubt.

  • Just gave it a watch. First off on the production side, the audio is crystal clear and I know that’s not always easy to accomplish. As far as their goals, Corey still sounds as determined as he did last year which I like. Losing the #2 spot, heck #3 spot, really can’t sit well with them. I’m not sure where they go with equipment, the last launch 2 years ago should have been huge for them, but it seemed like one stumble after another and boom stuff was out without much fanfare.

  • It’s really cool that they were willing to do this. Great questions, frank answers. This is the kind of thing I like to see from a company.

  • Finally able to slow down and look at this video. Good start here.

  • Sounds like a bit of regrouping and new plan. I like the new plan.

  • Got to think big to get big results. Best of luck to Bridgestone to retake that #2 slot in the golf ball and work on dethroning #1!

  • Good stuff. One of the things I appreciate about THP is getting the back channel motivations, marketing and tech from the mouths of the companies doing it. This Bridgestone roundtable was interesting, I look forward to the next installment.

  • Great interview. Their vision is clear and I believe they have the product to back it up in the golf ball segment. Their plan to achieve the vision was a little less clear, at least in this session. As an aside, I bought a box of the new E6 Soft to compare a ball that I was recently testing against, and, wow! Their claim of “11 yards longer is very credible”.

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