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Mitchell® Golf Finishes Stage One of Cleveland Golf’s Portable Bending Machine

Mitchell® Golf entered a strategic partnership with Cleveland Golf in 2010 to produce Cleveland’s SCUBA (Self-Contained Universal Bending Apparatus) machine. SCUBA, which will be used by Cleveland fitters and golf professionals, commenced production in March of 2011 and Mitchell Golf® just completed the first run of phase one in late August.

The SCUBA, which includes Mitchell® Golf digital mechanisms and clamping processes, bends clubs with a mechanical jack and can be easily transported from site to site. Since it is portable, it does not affix to the ground like a Mitchell® Angle Machine. In essence, the SCUBA pushes and pulls against itself to create force.

Tom Mitchell, CEO of Mitchell® Golf, said the following about SCUBA production and the partnership:

“We have been pleased with our progress in production and should be finished with phase one by early 2012. Cleveland Golf makes exceptional equipment and we are proud to partner with a brand that represents excellence in the golf industry.”

In total, Mitchell® Golf will produce 250 machines for Cleveland Golf. If demand is steady after the first phase is completed, machines will continue to be produced in 2012 and beyond. The SCUBA cannot be purchased from Mitchell® Golf and must be purchased from Cleveland Golf. In order to purchase a SCUBA the business must have an account with Cleveland Golf and meet criteria set by Cleveland Golf.

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Category: Accessories, Equipment, Headlines & News

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Comments (18)

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  1. Dmb012 says:

    Wow that is awesome! I hope to find a Cleveland Demo day near me so I can check one of these out.

  2. Ryan H. says:

    This is very cool. It adds a really fantastic dimension to the demo process. Hope to see one in my area soon!

  3. Michael Cook says:

    Very cool looking piece of machinery! That would be very handy for a master clubfitter, etc that could take out on the range and see improvement on the fly.

  4. Jay says:

    Looks pretty need.

    Cleveland needs to invest in some spell check technology now! (PERFROM)

  5. Jay says:

    And then of course I also misspell something right before I said that…lol

  6. Dr. Teeth says:

    This is very cool! I think I want one! 😀 I hope my local shop gets one of these, I would love to check it out and see how it works.

  7. Puttin4Bird says:

    Very cool, I hope to get a chance to get fit with one of these firsthand someday.

  8. TheDue says:

    They need to hire me to go around the country fitting people with this dude. I like!

  9. Damaikis says:

    That is awesome! I want to get one of those for myself! Or maybe go get a fitting from Cleveland.

  10. dubbledxu says:

    Wow, that thing is cool. Hopefully they will trickle down to local Cleveland dealers throughout the country.

  11. d_in_la says:

    Great article. Veryimpressed with Cleveland Golf these days.

  12. ghsace says:

    Really cool device. Great article and write up. Really looks like Cleveland is intent on being THE front runner in golf this year!

  13. Howzat says:

    I love the fact that Cleveland is on the cutting edge with new products and now fitting equipment. Nov. 15th can’t come fast enough.

  14. Randy Malone says:

    Bending the loft and lie while on the range is very cool, way to bring it Cleveland.

  15. Sean says:

    Ive seen this work in person first hand. The Cleveland tech van had it with them last year. It is really cool to see work and makes fitting a breeze! I saw them take demo irons and bend them to the correct fit right on the range. Talk about a leg up on selling clubs. Also they worked wedges with a guy and bent the wedges to get them to exact yardages he wanted very cool!

    The only downside I heard of was the cost to a dealer but they had a deal or something to make it more attractive. I think in this age where shops are struggling getting something like this and pushing the experience woul help there sales. I know it would at least spark my interest!

  16. 9-Iron Man says:

    I love this idea! Great move by Cleveland!

  17. Drumdog says:

    Looks like a great portable fitting tool.
    Being a certified diver, I found the name very interesting.

  18. 10YardDraw says:

    AWESOME! I would love to see one of these in action in person

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