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Swing Thought™ Reinvents “Focus” on Golf’s Simplicity, Enjoyment
More Than a Training Aid, New Wristbands Change Golfers’ Attitudes
Houston, TX — For golfers who have grown weary of technological gobbledygook, soaring equipment costs and a sense of frustration with the game, Swing Thought™ has introduced a simple, effective mental aid that reinforces the golfer’s focus on a specific element of each swing. The device relies on simplicity: colored-coded wristbands and a collection of key words—such as “VISUALIZE” (red) and “SWING SMOOTH" (orange) and “BALANCE” (black). The Swing Thought wristbands, commonly called “ST Bands,” simply remind the golfer of a single, essential element of the game. For the golfer who is frustrated with the slow playing foursome on the green ahead, the blue ST Band, featuring the term “TEMPO,” calms the moment and sets up a swing that isn’t rushed. Importantly, the ST Bands also infuse the instruction-reinforcement with fun and a dose of humor to remind us why we play game.
According to the company’s founder and CEO, Michael Rush, “Swing Thought bands are the perfect solution for golfers who want to score better and enjoy each round of golf—a versatile approach to creating a ‘thought bubble’ on every swing. Forget about voodoo science or complex game approaches. Better to take a lesson and listen to the instructor’s emphasis on a key element of your swing, and then wear that term on your wrist as a consistent reminder during the round.”
The ST Bands are high-quality, comfortable lightweight wristbands crafted from silicone for the ultimate in fit and feel. Each Swing Thought band features one of six important mental triggers during the swing – such as ALIGNMENT, BALANCE, FOCUS, SWING SMOOTH, TEMPO and VISUALIZE. ST Bands are quickly gaining popularity among the world's best players, with representation on both the PGA TOUR (Bobby Gates, Martin Piller) and LPGA Tour (Gerina Piller). ST Bands are available now at select green grass, golf specialty and golf e-tail stores, and feature a suggested retail price of $14.99 per band. For more information on how ST Bands can help your game, visit www.swingthought.com.
