I know that. I'm actually super excited to see the country actually being excited for this. 2010 it was one of those ho hum, "Yay we won. How's LeBron doing?" kinda things. Now it's all anyone talks about. I was at a wedding and this family who were behind me and they were reacting to the Germany-Ghana game real time with scoring and talking about the points and different scenarios. It was amazing as I thought my soccer crazed family was the only one that cared.
I REALLY hope this translates into the MLS. Especially for cities that have MLS teams. It's weird for a city like Atlanta. Because while this place is buzzing and excited, who are people going to root for when it's over? DC United? They might be the closet Southeast team there. Hopefully, teams like Philly Union, Chicago Fire, and FC Dallas gain fans because of this World Cup and attendance goes up. Those markets could benefit, especially sense the only sport that is "in season" is baseball and we all know what direction baseball is trending.
I know DC United greased every skid possible to be testifying in favor of a new soccer-specific stadium to be in the next couple of days. They're basically trying to say that United are having a lessened impact on their contributions to the national soccer picture because no one wants to play in RFK stadium (it is a dump, I'll admit).
I know Klinsmann believes the path to success for USMNT goes through Europe, but I'd like to think that, like Die Nationalmannschaft's relationship with Bundesliga and Spain's relationship with La Liga, the USMNT will develop its identity and chemistry with the fan base will be via MLS. Fans don't want to see their national team members at 9 am on a Saturday in some public house if the alternative is seeing them live in dedicated soccer stadiums and enjoying the atmosphere, IMO.