- Staff
- #1
It wasn’t so long ago that had you said one of the most anticipated Callaway releases of the new year would be golf balls, you’d have gotten some very interesting reactions. However, in 2022, that is precisely the situation.
Since the inception of Chrome Soft, Callaway has been on a meteoric rise in the golf ball segment the likes of which we have never seen in terms of grabbing market share. While one might think that 2021’s craziness could potentially slow that momentum, it did the exact opposite. With two Major Championships and an Olympic Gold Medal, Chrome Soft was the hottest golf ball on the planet.
While other companies may decide to just “run with it” for another cycle, Callaway has been priming up for this release, they have said, the next evolution is all about “Precision Technology”...
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