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Arby's, being the meat place, is making consumers look at vegetables in a whole new way.
https://www.usatoday.com/story/mone...g-meats-to-vegetables-with-marrot/1554297001/
Though plant-based protein has been hot in the news, fast food restaurant chain Arby’s is bucking the trend.
Instead of adding vegetarian equivalents in their menu, the company went further to prove Arby's has "the meats" by announcing Wednesday that it is developing meat-based dishes that look like plants, aiming at carnivores who also desire vegetables.
“It's kind of a way of creating something for people who like proteins more than liking vegetables to ease into the vegetable community and kind of enjoy vegetables without having to eat them,” said Neville Craw, Arby's executive chef.
Its first product to sprout is called the “Marrot,” which looks like carrots but is made of marinated turkey breast. The dish contains Vitamin A, like a real carrot, and 30 grams of animal protein, according to the company.
Beyond Meat: The company introduces new, meatier plant-based burger
Plant-based test: How plant-based stacks up versus animal-based meats
Say hello to “Marrot”. (Photo: Arby's)
While the “Megetable” series has been under development since April, they are not available to customers yet, according to Jim Taylor, Arby’s chief marketing officer. He said the company doesn't have a definitive timeline but is working to test it in some locations.
“We're still working through all of the hurdles that our products need to pass before they get into a restaurant for test,” he said.
The company said it has a few ideas about what's next but is yet to pursue a prototype like the "Marrot."
Burger King:It plans to release plant-based Impossible Whopper nationwide by end of year
It contains Vitamin A and 30 grams of protein. (Photo: Arby's)
Despite the vegetarian protein trend, Arby’s said it won’t launch meatless options like other food chains. In fact, Arby’s said the new series being developed is the company’s response to meat-free proteins, which has caused a growing movement in restaurant chains across the country.
Taylor said, “I think part of what is in our DNA as a brand is to continue to find surprising, delicious ways for people to enjoy a real, high-quality meat.”
Meanwhile, Burger King said it plans to release plant-based Impossible Whopper nationwide by the end of this year while QDOBA Mexican Eats has added Impossible Burger to its more than 730 locations nationwide.
And Del Taco unveiled its new meatless tacos on April 25. The products it is selling are made by Beyond Meat, which went public in May and recently launched a new, meatier version of its flagship burger.
https://www.usatoday.com/story/mone...g-meats-to-vegetables-with-marrot/1554297001/
Though plant-based protein has been hot in the news, fast food restaurant chain Arby’s is bucking the trend.
Instead of adding vegetarian equivalents in their menu, the company went further to prove Arby's has "the meats" by announcing Wednesday that it is developing meat-based dishes that look like plants, aiming at carnivores who also desire vegetables.
“It's kind of a way of creating something for people who like proteins more than liking vegetables to ease into the vegetable community and kind of enjoy vegetables without having to eat them,” said Neville Craw, Arby's executive chef.
Its first product to sprout is called the “Marrot,” which looks like carrots but is made of marinated turkey breast. The dish contains Vitamin A, like a real carrot, and 30 grams of animal protein, according to the company.
Beyond Meat: The company introduces new, meatier plant-based burger
Plant-based test: How plant-based stacks up versus animal-based meats
Say hello to “Marrot”. (Photo: Arby's)
While the “Megetable” series has been under development since April, they are not available to customers yet, according to Jim Taylor, Arby’s chief marketing officer. He said the company doesn't have a definitive timeline but is working to test it in some locations.
“We're still working through all of the hurdles that our products need to pass before they get into a restaurant for test,” he said.
The company said it has a few ideas about what's next but is yet to pursue a prototype like the "Marrot."
Burger King:It plans to release plant-based Impossible Whopper nationwide by end of year
It contains Vitamin A and 30 grams of protein. (Photo: Arby's)
Despite the vegetarian protein trend, Arby’s said it won’t launch meatless options like other food chains. In fact, Arby’s said the new series being developed is the company’s response to meat-free proteins, which has caused a growing movement in restaurant chains across the country.
Taylor said, “I think part of what is in our DNA as a brand is to continue to find surprising, delicious ways for people to enjoy a real, high-quality meat.”
Meanwhile, Burger King said it plans to release plant-based Impossible Whopper nationwide by the end of this year while QDOBA Mexican Eats has added Impossible Burger to its more than 730 locations nationwide.
And Del Taco unveiled its new meatless tacos on April 25. The products it is selling are made by Beyond Meat, which went public in May and recently launched a new, meatier version of its flagship burger.