Yep this is another thing that I agree with and said back in the off course podcast thread when the discussion around mindset started.I could see them being a little slower at retail. Its a product that require some education. I saw them at PGASS and they were just mixed in with every other ball with a banner thing at the top of the shelving rack that had a little info. It almost feels like this might need more of an endcap display with something a bit more to help educate someone who is just perusing the golf ball section. Definitely not a marketing person by any stretch, but that was my impression at the store.
I remember saying something to the extent of this could be really good if Bridgestone goes all in on it and provides training videos and tips on their website. And that should definitely extend to the displays as well.
Maybe I’m missing it but I just haven’t heard a lot of stuff from Bridgestone around the whole concept with the exception of Dan’s podcast.