From my Change Management background I know that on average a person needs to hear a message something like 5-7 times before they truly consume and integrate the information. It isn't realistic to expect people to pick up a piece of info here, another piece of info there, etc., and gain anything meaningful from it. News organizations are "transactional", not "informational"...they move to the next headline grabbing thing because they are interested in ratings. That's just the way it is. Communicating informational message which has the goal of changing behavior is the job of some other entity, IMO the government. In prior times this type of thing has been accomplished by giving key talking points to govt officials, who repeat the same things repeatedly. I'm not sure that's happened here.