I wonder how many people actually know what a SWOT analysis is?
Good point It's still fresh in my mind after wrapping up my MBA last year.
SWOT analysis looks at 4 main areas of a company:
Strengths
Weaknesses
Opportunities
Threats
It basically looks at internal forces that impact a company, as well as the external forces. It's a good high level overview that can then be used to drill down specific areas a company can work on.
And this is the most I've discussed a SWOT analysis since graduating. Money well spent!!
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