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Full story on the new lineup and detail on the drivers can be found here.
The fairways follow suit of the driver lineup.
The E Series
Houdini Sole Technology - The raised steel mass area of the Houdini Sole at the rear of the clubhead reduces the amount of area on the sole that interacts with the turf to reduce drag.
The Houdini Sole includes an area of mass concentrated on the extreme trailing edge of the sole of the clubhead, as well as a curved leading edge under the face.
The Houdini design element has proven to be one of the most effective technologies at getting balls out of tough lies by reducing turf interaction by 35%. This leads to significantly less “duffs” caused by hitting up on the ball and hitting the turf at a lower point before the ball.
“When it comes to the E Series fairways and hybrids, the Houdini Sole becomes a complete life-saver from tight and tough lies,” said Glod. “This is your get out of jail free card for the golf course.”
The C Series
Diamond Face/ Cup Face Technology - The Hot Launch C Series Fairway also features Diamond Face technology with 29 different thick and thin diamond shapes behind the face of the metals for an enhanced sweet spot.
The deeper Cup Face design provides more contact points on the face that results in longer off-center hit distance. Different variables of thick and thin diamond shapes or “mini-trampolines” behind the face produce a hotter face with faster ball speeds, as well as reduced spin.
Previously, only Tour Edge Exotics clubs featured the Diamond Face innovation.
“To be able to take an amazing innovation like Diamond Face that changed the level of what we produced with Exotics EXS and to be able to bring it over to Hot Launch is a huge deal for the performance characteristics of these clubs,” said Glod. “This is going to help a lot of golfers gain speed and power.”
Cost is $149 each for either E or C.
The fairways follow suit of the driver lineup.
The E Series
Houdini Sole Technology - The raised steel mass area of the Houdini Sole at the rear of the clubhead reduces the amount of area on the sole that interacts with the turf to reduce drag.
The Houdini Sole includes an area of mass concentrated on the extreme trailing edge of the sole of the clubhead, as well as a curved leading edge under the face.
The Houdini design element has proven to be one of the most effective technologies at getting balls out of tough lies by reducing turf interaction by 35%. This leads to significantly less “duffs” caused by hitting up on the ball and hitting the turf at a lower point before the ball.
“When it comes to the E Series fairways and hybrids, the Houdini Sole becomes a complete life-saver from tight and tough lies,” said Glod. “This is your get out of jail free card for the golf course.”
The C Series
Diamond Face/ Cup Face Technology - The Hot Launch C Series Fairway also features Diamond Face technology with 29 different thick and thin diamond shapes behind the face of the metals for an enhanced sweet spot.
The deeper Cup Face design provides more contact points on the face that results in longer off-center hit distance. Different variables of thick and thin diamond shapes or “mini-trampolines” behind the face produce a hotter face with faster ball speeds, as well as reduced spin.
Previously, only Tour Edge Exotics clubs featured the Diamond Face innovation.
“To be able to take an amazing innovation like Diamond Face that changed the level of what we produced with Exotics EXS and to be able to bring it over to Hot Launch is a huge deal for the performance characteristics of these clubs,” said Glod. “This is going to help a lot of golfers gain speed and power.”
Cost is $149 each for either E or C.
