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I've never been "sucked" in by any marketing. You simply can not buy a better game. Find something that works and stick with it.
I usually change only to try to fix a specific problem. For example, I bought new wedges to fill a gap that had developed between PW and SW and I replaced long irons with hybrids because I could not get elevation on the 3/4 irons.
My money is better spent on lessons; the swing, not the equipment, is my problem.
I keep my stuff until I can afford a replacement, then still only replace it if it needs replacing.
I had my driver for a bit more than 3 years until I recently switched to the S2 and it should be good for a couple of seasons. I had my fairway wood for 3 years until a recent switch to the G15 and it looks safe. I switch out hybrids constantly since I can't seem to get comfortable with a setup. My irons I picked up this spring and the same with wedges and putter so they are in the bag for another season or two. I say 2-3 years is typical for me once I find something that works. One of the issues is that as a relative newbie (4th season) my game has been evolving so that has driven some bag adjustments.
I'm totally with you there. I started with one of those "complete sets in a box" but as my swing has gotten better I purchased a quality set of irons (Ping G5). After realizing I had a difficult time with the long irons I have since replaced them with a 3 and 4 hybrid. Next on the wish list will be a quality 3-wood. One thing that I have forced myself to do though is to always buy used. My irons and hybrids were all in excellent shape but I paid almost 50% less than what they would have been new.
Oh, what about golf shoes?? Haven't seen that posted yet.........I'm probably on the every 2 years for that as well.