Michigan Slice
This Guy Cant dance...
A lot has been stated about how Vague the marketing is, I think just maybe its a brilliant move, a little info at a time. A little tease here and there, piques on the curiosity aspect!
Mizuno #AStarIsBoron
All metals that are actually used to make anything are alloys* - mixtures of different elements; many of which are metals. Carbon is always used to make steel, but other nonmetals can be mixed in to change the size of the grains in the microscopic structures - and this gives each alloy its different characteristics. So, Mizuno must be mixing in boron to increase the hardness of the alloy (I'm guessing based on an earlier post).
*unless it's 24 karat gold (that's 100% Au)
Quick, without looking it up, what do you know about boron? I'm an overly educated guy and I know almost zip, zero, nada. Yes, it is marketing like the other companies. But so far it is marketing without meaning. The speed pockets and turbulators and Sir Isaac and SLDR, etc., may all be hooey, but their names inherently have some marketing value because they translate to something tangible to golf. So with those names you can do teasers because the names actually tease the consumer. Boron, not so much.
Having said all that, I am interested to see what they are doing. Undoubtedly they believe they have something here or they wouldn't be teasing it like this. I'd like to know what they have come up with. Unfortunately, the block of boron and hat with its atomic mass just aren't doing much for me. Yet.
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Post of the day. Well done, sir.
jochan90
Member
Or the error was done by the company making the hat and was not caught before it arrived to THP.
Not sure how I can criticize Mizuno for the teases, no matter how little they tell me. It's all leading up to something, little by little, giving me hints as they go.
If they were making commercials with these teases, that's one thing. But I've only seen them as they come to THP.
Not sure how I can criticize Mizuno for the teases, no matter how little they tell me. It's all leading up to something, little by little, giving me hints as they go.
If they were making commercials with these teases, that's one thing. But I've only seen them as they come to THP.
I'd have to think the art was provided by Mizuno or their ad agency.
jochan90
Member
Yes, it would be provided by them, but since it is stitched, or whatever that is called, I would imagine someone would have to enter it into a machine of some sort and could have had it entered incorrectly.
I'm intrigued by what they're doing but teasing like this, with the obscurity of what they're teasing, can't truly be helping things. It is interesting they're doing something different for them. Surprising to see that out of Mizuno.
Brianbigoats
Active member
Very interesting i guess the are going to be able to move the weight efficiently with the boron
Brianbigoats
Active member
Actually the Avg. atomic weight of all isotopes of boron is 10.881 the most abundant form has a atomic weight of 10.811 so both are actually correct
Veryslowsnail25
New member
To be fair, crap or not, we are all speculating as to what it could be used for and will probably all check out the clubs (I assume) when the preview pops up. So to that end, it's good marketing to the online community in that it's a bit better and makes people think. Given that Mizuno tend to be associated with quality and making very good, if a bit conservative irons, I'm interested to see whether their R & D has come up with a gem here.
The other possibility is that they've seen the 'speed pocket' and 'turbulators' grab attention and decided they need to do something different just to gain a bit more market share...
That said, I imagine this is just the stuff they're going to send out in teasers and not the actual marketing. I mean, nobody would be stupid enough to use boron as a strategy, let alone a slogan to sell golf clubs of all things, ...would they?
The other possibility is that they've seen the 'speed pocket' and 'turbulators' grab attention and decided they need to do something different just to gain a bit more market share...
That said, I imagine this is just the stuff they're going to send out in teasers and not the actual marketing. I mean, nobody would be stupid enough to use boron as a strategy, let alone a slogan to sell golf clubs of all things, ...would they?
niteowl03
Active member
They look incredible. More conservative cavity like the 825s instead of the odd orange on the EZ. All silver and chrome coloring.
The 850 forged has a COR of .825, with the regular 850 being .830 just like the speedbladez, so both sets should be longer than the predecessors.
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- #91
To be fair, the EZ's were a totally different line and not meant as a replacement or iteration of the 800 series.
Also, COR measurements are intended for drivers, other clubs don't have to be sent in for those measurements. Had a great conversation with a couple of OEM club designers about this last year, they send their fairways in just to make their staffers feel better, and also everyone measures the "COR" in the other clubs int heir own specific way, that test was designed for drivers so it is easily manipulable and altered in other clubs like irons.
niteowl03
Active member
Agreed, it was just rather different coming from Mizuno as usually they stick to a more classic look with the blue, so it was more out of the box.
TxDieselKid
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Generating 7 pages of replies from a hat isn't bad marketing at all. I'd say it's working thus far. Excited to see the clubs.
DevRickus
The Dirty Jerz
To be fair there was a thread about "What socks did you wear today" a while back that had over 20 pages I believe. Heh
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Yeah, that is a tough one. Its a follow up to something people already wanted more, so half the replies are "Well, give me more". Sure people are talking, but at the same time, the response tone has to be taken at least a little bit. To give you an example, check out what happened when TaylorMade launched the JetSpeed puppets. Sure people were talking, but it was all negative and the product had little buzz.
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Im not sure this is real negative though. This could be more about lack of buzz...buzz if that makes sense. For the first time I can remember, people want to know more, partly due to the fact that at least around here, the majority of the reviews on the EZ line were average at best. Where as the line previous to that from the JPX side of things, was solidly well liked by the readers here. So that leads to this one. Its quite interesting to follow the buildup from an outsider looking in though. Because in the end, you guys are the one's that have to like something.
adamw238
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DAMN YOU! Stole my thunder! Well played, sir.....well played indeed.
Well, we've been right so far that the boron was for the JPX line. I wonder if they are going to use boron for perimeter weighting or heel weighting the same way a few of the other OEMs have used tungsten.
