SW
Grinder
That last part was kinda my point, the average joe wouldn't be at the show to be in the know.You've seen way more than I have but I've been told Nike is definitely "bucking the trend" with some of their clothing designs this year.
The PGA Show seems like a great place to show off that trend, educate people and get some industry professionals excited to carry your stuff. For a multi-billion dollar company, the PGA Show was a drop in the bucket financially speaking. Sure, the ROI may not be great but Nike has so much they could have shown off this year.
Now when Joe Average sees the blue head, they may have no idea who makes it. Take this chance to get that message out. Make people think "Nike" the second they see a blue headed driver.