Really means a lot to hear that it feels like we have stepped up while keeping real to ourselves. In regards to sales, 2019 was amazing. We had a record year at Mizuno (up about 35% over 2018). On the wood side, the new strategy is working even better. We were up 80% year over year with the ST190 line, and the ST200 was off to an even hotter start…until the COVID-19 mess!Question, if possible (I should be able to join Live but just in case)
The brand has seemed stepped up big time its accessibility over the last year plus, while still retaining its brand image; how has that translated in sales? Is that more evident in woods than in other product types?
Great business question. So typically FW share directly follows driver share. Once a player liked your Driver they are far more likely to give your fairway a shot. Also, the retailer can more easily move though inventory of drivers vs. fairways so they are more likely to take an inventory risk in bringing in more SKUs of driver. The plan is that if the consumer purchases a driver, they can then custom order a FW to watch rather than overflow the retailer with tons of product.2nd Q - this one a little bit more difficult. Is the fairway wood market more difficult to break into than the driver market? Would that explain how there are more SKUs for drivers than fairways?
Starting with the RB Tour and RB Tour X, we have made a big push to be more global with our launch and target the US consumer a good amount more. In the past these were balls that were developed and our US team had very little input. That has changed 100% with ball development now. We are heavily involved and have even straitened involving our Tour staff. Look for some awesome things to come in the ball market from us!My question : the Mizuno ball over the past several years has not seemed to target the US market, are there plans to change this? I've heard really positive things about the ball so what can he tell us about it?
Cool question. They are all very different. Luke is amazing just to watch his process. He has been doing it for a while and is all business. Keith Mitchell though is a lot of fun. He's just like one of the boys you want to hang around and bust chops with.Favorite staffer to work with?
Hmm...cool question. Surprised me the most...I'd say the MP-59.Of all of the iron designs you've worked on, which one surprised you the most in terms of performance or "buzz"?
A couple things different from Mizuno putters of the past.Hey Chris! Lets talk putters, what makes these putters different than Mizuno putters of the past? I personally am a huge fan of the blue 2. Do you expect more shapes in the future?
I love teases like this.A couple things different from Mizuno putters of the past.
1) They are forged from our 1025 material (the only others I can say that about were the TP Mills designs, but these are much different than those).
2) They are all designed in house and produced by us. For example, when working with someone like Bettindari, they control a lot more of it. With these, it's all us, which I like.
You'll see, the shapes aren't anything earth shattering, yet, but they are great examples of precise executions of classic designs.
You will see more, for sure! And they look awesome...