- Moderator
- #76
I feel like that would be his expression to knowing he missed out on such a baller idea. He's like ah crap, that would have worked.
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The name “Baller Box” seems overly cheap to me, especially when you consider that it’s a name for 12 white golf balls in a box. It’s like seeing a bottle of Malibu delivered to a VIP table with the sparklers. Cool, I guess? Even at $43 a dozen This is going to be a hard sell. And to commit to 12 months of a dozen golf balls (as opposed to just 144 golf balls now) to bring the cost to $40 is mystifying to me, since most other tour balls from other brands can be found at a similar price point with a bit of effort or good timing. I am curious to see how they are received. Maybe they will prove to be worth the effort.
My other question, is if the goal here is to grab new customers, then isn’t a legitimate discount system necessary when going D2C? Here, it seems to me they’re only going to tap into mostly their current fan base, and even then the “baller box” name could bring in diminishing returns there.
I guess for the price I'd want a bit more than just a dozen balls... it's a BALLER BOX. I want more! Make me feel appreciated for spending my $$ on it.
lemon scented?there better be some moist towelettes in there...
This whole idea is a lemon.lemon scented?
Could this possibly be the first item in a subscription line of Staff products. Although unsure what else could be sold in a subscription format.
I would have just sold these to my customer base and online. I think current customers will be upset with the attempted subscription model. Dealers do not like having items excluded from their assormtnet. I still think some may say if I can't have everything I dont want any of it. There is a lot of product to buy out there. Meanwhile, we are all confused. So where is the win here.
Wilson marketing reads THP. I imagine they are questioning what they have gotten themselves into.
Right. There's no compelling reason to jump in on this.Hm. Perhaps if after 3 months you get a Hat & Towel. After 6 months you get a Hat & Towel & Wedge. After 9 months you get a Hat & Towel & Wedge & ???
a paltry discount to commit to a singular ball for an extended period of time doesn't really get the juices flowing
Right. There's no compelling reason to jump in on this.
OOH!!! THP got the SCOOP!!!That is my biggest concern for a launch like this. There has been zero come out anywhere outside of THP I believe so far (not sure why), but it is on their website now and live. They are now roughly the most expensive ball in golf out of major brands, with a product launch that is a bit unique.
I think the ball feels pretty darn good (some office putting) and the tech seems fairly solid, but in a year like this one, filled with tremendous choices, all of which are significantly less expensive now, this is a tough sell to the golfer.