Fall Fashion Preview continues today with a brand that The Hackers Paradise has grown to love. Lija was started by Linda Hipp, an avid and highly-skilled golfer, she struggled to find on-course apparel that meshed with her off-course fashion sensibility. Recognizing a market opportunity — and the chance to combine her passions for fashion, golf and business — Hyp Golf was launched in July 1997. The company re-branded as LIJA in late 2004, and continues to expand to offer women apparel for all their active pursuits. Chiefly influenced by both European trends and West Coast style, Hipp has garnered a widespread reputation as one of North America’s hottest sportswear designers.
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When THP first got a chance to review Lija, it was for our Spring Fashion Preview earlier this year and the readers seemed to really like what they saw. So much so that when the THP Readers Choice Awards came up a few months back, the votes were counted and Lija won the THP Award for Ladies Apparel.
When Fall Fashion Preview was announced, The Hackers Paradise could not wait to see what Lija had in store for the readers.
Below is described by the company:
Popular activewear designer Linda Hipp and her company, LIJA, announce the unveiling of three dynamic golf and sportswear collections for Fall 2009 featuring runway styling, distinctive silhouettes and the brand’s trademark bold color combinations.
Inspired by art and literature from the 1920s-1950s, the collections — Garden of Eden, Twilight in Italy and The Sun Also Rises — draw their titles from books of the era, while the individual styles are named for famous artists, design aesthetics, shoes and other period themes.
A fusion of sport, leisure and fashion, the line’s array of layering pieces showcases sophisticated prints and unique detailing in knits, soft shell and midlayer looks. Highlights of the collections include two new fabrications — “Ozone,” a lightweight, durable outerwear providing comfort, style and strong performance features; and “Mira,” a technical bottom fabric that offers functionality and easy care.
“From Belle Epoque to Art Deco, these artistic collections exude international flair and epitomize LIJA in a wide range of styles that can be worn from one activity to the next,” says Hipp. “This season we’ve also added a bolder picnic plaid in The Sun Also Rises to our characteristic color blocking and striped sweater knits.”
Garden of Eden is a lush collection of confident Jungle and Black supported by soft tones of Opal and Putty. This is one of only two collections this year offering the very chic Moulin Plaid and LIJA’s modern interpretation of time-honored tweed.
Twilight in Italy offers a delightful pop of energetic Zeal against subtly muted backdrops of Desert, Cocoa, Cloud and Ivory. The Frida Print in this collection stands out as daring and modern coupled with one of LIJA’s tech pique polos which offers a simple and linear design to complete a perfectly balanced look.
The Sun Also Rises uses a beautiful Spectra and pitch Black to create a stunning collection of bold and bright patterns. Ivory, Stone and Steel are subtle supporting colors showcased in the Cubism print and contemporary picnic plaid. The newest addition, LIJA’s Ozone outerwear, is featured in the collection and is a key essential for any golf course.
One of the things I have always loved about Lija is their color schemes. You can take one great skirt or pair of pants and match it with two or three different color tops and each outfit looks better than the next. Their fall line is no exception, especially with the addition of the great sweater with both pink and green stripes as well as that amazing brown windchill empire vest. I am always so impressed with how well Lija pairs colors together that are the perfect compliment to each other.
As we expected, Lija delivered on so many levels. When you combine Style, Fit, Comfort, and Quality together with a team of people that share a passion to deliver the best out there to the consumers, you are sure to get a winner. That is exactly what we got. Each piece looks better than the next and the attention to detail comes to life as the outfits come together.
We have come to love the Lija brand and expect the highest from them each time a new line is delivered. Yet time after time they blow us away again. We urge everybody that is looking for high quality, comfort, and style in their ladies golf apparel to check out their new line.
You can read more about all these great outfits as well as so much more on their website at www.lijastyle.com. You can also communicate directly with the fine folks at Lija via our forum. The company wanted to way to communicate directly with their fans and consumers and this way you can ask questions or even have input on their designs. Join them at Lija Forum on THP.
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