Who is XXIO?

The brand has been around for a while and in North America it has been gaining steam for several years. The premium line recently had an expansion and if you missed that release, you can read about it here. Wanting to dive in a little deeper, we got a chance to speak to the team and get some of the pertinent questions that help identify what XXIO is and who it is for.

THP: For those unfamiliar with XXIO, but seeing it on THP and in the hands of Ernie Els for the first time, how would you describe the equipment?

XXIO: XXIO is dedicated to making faster, easier-to-swing equipment for moderate swing speed golfers. This has been our singular focus for over 20 years, and has produces remarkably different designs compared to all other golf equipment. We encourage everyone to experience the difference of XXIO. When you pick it up and swing it, you’ll notice the lightness and ease immediately.  

THP: Technology with no restraints opens the doors for less limits when producing products.  With so many to list, in the latest iteration, what stands out as the biggest changes.

XXIO: The biggest change is our balance point. To make clubs easier to swing, you want them to be lightweight and high balance point (with the weight of the club closer to your body). This combination of both is the key. There are other clubs in golf that are lightweight, and some others that are high balance point, but XXIO truly stands out in being both, making it easier to swing faster and square the face at impact.

Our latest generation of woods and irons feature a bevy of powerful technologies but first among them is Weight Plus. This counterbalancing system places up to 13g of brass and rubber weight behind your hands as you grip one of our clubs. Such extreme counterbalancing has a major impact on the swing of a moderate swing speed player, improving consistency and producing a remarkably easy swing feel.

THP: Weight Plus Technology stands out, can you give a breakdown of how that impacts performance?

XXIO: Weight Plus’s counterbalancing synergizes with our lightweight designs to dramatically increase consistency and ease. Because the brass sits above your hands as you grip the club, it allows for an easier takeaway which improves consistency all the way to the top of your swing. The weight also helps to keep your arms closer to your body during the downswing, correcting an over-the-top swing path and encouraging a squarer strike.

THP: XXIO equipment has been considered perfection for moderate swing speeds.  With this latest line, the better player and even faster player has an option, can you explain?

XXIO: In addition to the new XXIO Eleven, we also introduced our new X line of woods and irons. X has all of the DNA of XXIO – lightweight and easy to swing – but it tuned toward the better player and slightly faster swings speeds. The X irons are more compact and workable, and the driver has a more straight bias, and some other features more accomplished players enjoy. However, these are still very easy to swing and golfers will pick up speed with X just like every XXIO club.

THP: The sole is unique with Cannon Sole and Carbon Fiber Sole.  How can these impact both ball flight and forgiveness.

XXIO: Both the Eleven and X Drivers feature sole technologies that shift weight for an easier, more forgiving launch. Eleven uses our Star Frame rib structure to support a lightweight sole just 0.45mm thick. The X Driver, meanwhile, saves weight with a carbon fiber sole insert. Both of these technologies free up mass within the club head that we’ve subsequently positioned low, deep, and around the perimeter. That placement raises launch and increases overall MOI to produce towering drives that find the fairway.

Fairway woods and hybrids in both the X and Eleven lines feature our new Canon Sole technology. This floating weight pad in the sole of each club maintains optimal center of gravity positioning while also allowing for greatly increased face flexibility along the bottom of the club. This combination of high ball speed and optimal launch makes it easy to put yourself in scoring position with any of our fairways or hybrids.

THP: The XXIO X irons are some of the most striking we have seen to date.  Filming for our Range Days video segments had testers raving about them.  What makes them stand out and could they be the total package in players’ distance irons?

XXIO: The X irons really are amazing irons. They stand out in that they’re forged with great feel, have a high speed face for distance, and a relatively thin topline golfers like looking down at. And despite the thin topline, the face size is large enough to give you more confidence on your critical iron shots. This combination is working really well, and something we encourage all golfers to try.

Have you considered XXIO equipment? Had a chance to try it out? Drop us a note below and let us know your thoughts.

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45 Comments

  • Good stuff here, and the shift that we have seen this year to make it know they do have offerings beyond the moderate speed category is a big deal.

    Not only that, the XXIO X irons are some of the beat looking I have ever held in hand or swung.

  • Good write up @Jman I know little to nothing about them until now. Now I do and will look to swing a driver at some point.
  • Good write up @Jman I know little to nothing about them until now. Now I do and will look to swing a driver at some point.

    Thank you, but this article was all @JB!

  • WANT!
  • Very much the same here.

  • Great article! If the X line is geared more towards the "better player/faster SS", what are the shaft weights compared to the Eleven series?
  • Very much the same here.

    Ditto that, but alas, another club I’ll never get to swing as a lefty.

  • Great article! If the X line is geared more towards the "better player/faster SS", what are the shaft weights compared to the Eleven series?

    depends on the club.

    In the X series I have the weights are 43g, 51g, 59g. Thats fairway, hybrid, irons.
    Eleven series I have 42g and 43g. I can check on the driver tonight.

  • Great article! If the X line is geared more towards the "better player/faster SS", what are the shaft weights compared to the Eleven series?

    Right around 60 grams I believe in the X lineup.

  • Hoping Ernie’s win brings some more attention to the brand. I really like what XXIO has been doing lately.
  • Right around 60 grams I believe in the X lineup.

    I remember reading some time ago that XXIO designs the club/shaft/grip as a unit and they recommend not changing anything. How would that work with a higher SS player who is used to swinging a 115g iron shaft?

  • I remember reading some time ago that XXIO designs the club/shaft/grip as a unit and they recommend not changing anything. How would that work with a higher SS player who is used to swinging a 115g iron shaft?

    In my opinion just fine. Two things come to mind here. First, you can change shafts just like any other clubs. I know I have done it in a number of XXIO products. Second, I think weight might surprise some people due to how they are working with counterbalance.

  • Nice Q & A.

    Perfect timing with the Big Easy win yesterday.

    Would like to try the X line – seen first hand slower SS players improve with XXIO equipment. I wonder what it could do for me.

  • The driver Crossfield plays
  • Those irons are
  • those irons are ??
  • Nice review and breakdown of XXIO. I would like to try the counter balance to see how it feels someday.
  • I like the X line a lot and this is a good Q&A for them. Good getting the word out that the brand isn’t just for moderate swing speeds.

    Unrelated, mostly, do you think Honma possibly struggling with their marketing now, to a lesser extent Majesty being up in the air, and Els winning all help the brand generate more momentum? Are these things they can harness?

  • I like the X line a lot and this is a good Q&A for them. Good getting the word out that the brand isn’t just for moderate swing speeds.

    Unrelated, mostly, do you think Honma possibly struggling with their marketing now, to a lesser extent Majesty being up in the air, and Els winning all help the brand generate more momentum? Are these things they can harness?

    Personally? Yes. Although in my opinion they have some solid momentum regardless of what happens with those other brands.

  • The X line is certainly different than the original stuff. Personally I haven’t tried them but they don’t look bad at all and that weight plus technology should help a TON of golfers
  • Thank you, but this article was all @JB!

    Sorry @JB i read it early thought I saw @Jman there. Time change. ;)

  • Based on the commercial, I’d say xxio is not targeted at "my kind"
  • Based on the commercial, I’d say xxio is not targeted at "my kind"

    How so?

  • Nice review and good looking clubs!
  • I was being facetious…the commercial where the beautiful people get off the twin engine plane with a noirish, hipster feel

  • I was being facetious…the commercial where the beautiful people get off the twin engine plane with a noirish, hipster feel

    Hahaha, I gotcha. FWIW, the commercial was a bit…..interesting….to me too.

  • I was being facetious…the commercial where the beautiful people get off the twin engine plane with a noirish, hipster feel

    They definitely are not for your muni kid crowd. Or at least that is not their target audience. Golf clubs can be for anyone that wants them.

  • Nice review and good looking clubs!

    This one isn’t much of a review, but intro to the brand and interview. Definitely check it out, some pretty interesting stuff.

  • Introduction, review… it’s all semantics!:ROFLMAO: I kind of like XXIO. They’re different. People have never heard of them and can’t pronounce the name. But the important question is

    Do they have lefty versions?

  • Introduction, review… it’s all semantics!:ROFLMAO: I kind of like XXIO. They’re different. People have never heard of them and can’t pronounce the name. But the important question is

    Do they have lefty versions?

    Yes they do.
    And just in case anybody is following, it is Zexio.

  • Yes they do.
    And just in case anybody is following, it is Zexio.

    Ha! I’ve been pronouncing it Exio!

    Sent from my iPhone using Tapatalk

  • I would love to splurge on one of those drivers. Maybe next year.
  • I would love to splurge on one of those drivers. Maybe next year.

    I think the X described in this one, would suit you pretty well. If you get a chance to test one out, let us know how it goes.

  • Definitely something to check out; intrigued by the company’s offerings.
  • The weight plus sounds interesting. Worth a look next time I see them..
  • @JB & I thought you were sending THP XOXO messages. ?

    Great article! I’ve only hit a few shots off one of their first drivers a long long time ago.

  • Good interview @JB. This is definitely a brand I would like to try some day.
  • Really happy to see Ernie win both for himself and the brand and all the teams at Srixon/Cleveland/XXIO. They have worked hard at promoting the brand, product is solid and super seeing them getting success.
  • I have played XXIO for several years. 9 woods and hybrids and 10 irons. I love them. Just got the X driver with their Demo product. It is unreal adding 8-10 yards over my 9 driver. Trying the X irons next. Great clubs for swing speeds under 90 mph. X clubs 90-100 mph swing speeds.
  • I have played XXIO for several years. 9 woods and hybrids and 10 irons. I love them. Just got the X driver with their Demo product. It is unreal adding 8-10 yards over my 9 driver. Trying the X irons next. Great clubs for swing speeds under 90 mph. X clubs 90-100 mph swing speeds.

    Wow that is great. Congrats.

  • I watch Crossfield laser drives down the pipe with the XXIO X is making me want this lighter technology….. I may try to offload some gear To justify a new X.
  • A little expensive for me. $649 for the XXIO Eleven driver. I play the Cleveland Launcher HB Turbo at half the price. I haven’t compared them by hitting the Eleven, but IMHO I don’t believe the Eleven is $300 better.
  • I ended up buying the XXIO X driver. I had a whole bunch of trade ins and I took the plunge. This driver is made for me. The lighter shaft is an amazing fit and I have actually hit some very, very long drives for me. I was fortunate enough to play today and I was amazed at how straight I was hitting it as well. I was worried that my dispersion would be all over the place, but It was tighter than ever. I know this won’t be for everyone, but I am 49 with a SS around 100-105. I am stoked about this club and will let you know how it goes If I still get to play.
  • I ended up buying the XXIO X driver. I had a whole bunch of trade ins and I took the plunge. This driver is made for me. The lighter shaft is an amazing fit and I have actually hit some very, very long drives for me. I was fortunate enough to play today and I was amazed at how straight I was hitting it as well. I was worried that my dispersion would be all over the place, but It was tighter than ever. I know this won’t be for everyone, but I am 49 with a SS around 100-105. I am stoked about this club and will let you know how it goes If I still get to play.

    Thats awesome. Looking forward to following along with how you do with it.

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