When it comes to putters, if you create something that is truly a performance innovation for people, you should run with it, and that is precisely what Cleveland Golf is doing in 2021.
The Frontline putters were some of the best performing putters on the market last year, though forward CG had been done before, the innovative method and package that Cleveland Golf put together was truly unique. While the concept would be imitated by other OEM’s as the year went on, make no mistake, Cleveland was the major company who truly put their mark on it.
So, with that success, it is only natural that Cleveland Golf is now expanding the Frontline putter family to include three new shapes and six new models.
Revisiting the Frontline Design
Last year I was able to work with the Frontline Elevado for an extended timeframe and do a full review here on the THP homepage. Rather than diving back into every single minutia of the Frontline premise and design, it makes the most sense to point those who may not be familiar with this putter design towards that piece for the detail which it deserves.
Likewise, for the more visual golf equipment addicts out there, below is a full THP TV piece which we also did on the Frontline lineup:
Expanding the Lineup
The Frontline putters were a significant success for Cleveland Golf last year, at the $199.99 price point the bang for your buck aspect was real, but the performance was off the charts good as well. While the initial lineup of the Elevado, Cero, Iso, and 4.0 were popular, especially the Elevado, there were a lot of people who longed for some more shapes, particularly mid-mallet options. Well, Cleveland Golf has listened and are adding three new shapes and six total new models.
First, the 2.0 is a heel shafted #9 style putter which comes in at 350g and has a flow neck as well as high toe-hang making it suited best for those with a strong arc.
The 8.0 might excite people the most in this expansion. This one is a wide-bodied blade which comes in a slant neck as well as single bend shaft design. The 8.0 in the slant is a moderate toe-hang benefitting a slight arc while weighing 360g and the single bend is face balanced which should behoove a straighter putting stroke with a head weight of 370g.
Additionally, there is the 10.5, a true mid-mallet design with a unique flange look that is reminiscent to the Elevado but a bit more rounded as well as being solid throughout. The 10.5 is also going to be available in a 360g slant neck with moderate toe-hang and 370g single bend which is face balanced.
Finally, a new Elevado model is in the mix. Cleveland Golf has listened once more, and the extremely popular head shape will now boast a plumber’s neck option as well. It will come in as a 360g head and have moderate toe-hang.
The Details
All of the Cleveland Golf Frontline putter models will come in at $199.99 and feature a sleek gloss black shaft and Lamkin SINKFIT Pistol in oversized or skinny. These will officially release today (2/12/20) and we will be having much more on the new Frontline models on THP, so stay tuned for that!
What do you think about the expansion of the Frontline lineup? Let us know below or on the THP community!
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@Tenputt check this out, I know you’re a fan of the wide blade and the tech in the previous generation of frontline putters.
Cleveland always kills the Price to Performance ratio it seems.
I am glad to see that they recognized the benefits of what they did last year and are expanding on it.
Love the continuation of the line….. I just wish they were easier to find here to try out!
For those curious, I’ve got the 10.5 in hand and am working on a full review for it. Some in-hand pics for you all, I’ll have higher quality ones up this weekend.
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I truly believe the Frontline with the forward CG and 2135 built in are superior….and that’s saying a lot because the other Cleveland lines of putters are damn good too.
similar’ish to your mcraft 5.. I would be very curious to hear a comparison. Different necks and different toe hangs.
Yeah, the V has more depth to the flange and is shorter heel to toe than the 10.5. They’re both really good, obviously one more traditional in balance than the other, but each have been a lot of fun. It’s been thought to stay quiet about this one.
I’ve a SeeMore Si5 mallet and Odyssey SL DW blade. The mallet seems to suit me better on longer putts and the DW blade better on shorter. So, despite the fact I now have two putters that are indistinguishable from NIB, I’m considering another. I’ll definitely have to roll one of these when they show up in my LGS. I’m thinking the 8.0 Single Bend, but I’ll definitely give the 10.5 Single Bend a try, too.
I really don’t like the look of the face.
I prefer consistent milling or insert across a majority of the face, but I guess I need to give it a shot based on the reviews.
Definitely encourage you to try it, their S.O.F.T. milling is very good, and effective.
I really like the neck style
I think I still like the Elevado shape the best but that 8.0 is gorgeous, and single bend as well. Any photos of the topline?
See JB’s post above.
Agreed, I definitely need to give the Elevado with plumber neck a shot
I love clubs that give up nothing in performance and offer outstanding value. Well done, Cleveland, well done!
I’ve been pondering the ISO for awhile now and the new 10.5 is oh so tempting
I spent a lot of time rolling the 10.5 yesterday on the Tour Links and man, it’s such a good little mid-mallet shape.
1) The roll and balance here is top notch. It’s the most underrated putter line on the market, and I believe one of the highest performing. I have put four HS kids into them now, and two were not from my school.
2) This is what TaylorMade wishes the FCG was, but it’s not. This is forward center of gravity done right, with peak feel and performance. I’ve got no problems laying that statement out there.
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Really good looking putter! In was torn between this 10.5 and the Elevado and ended up going with the 10.5 after staring at the pictures of each hundreds of times on the Cleveland website because it just fit my eye better. Certainly was not disappointed when I opened the box.
As you can imagine, like most THPers would do, I have been on my indoor putting green with it pretty much non-stop since it arrived. Looked a little strange the first couple of times I addressed the ball because of the shorter putted head height with Cleveland’s 2135 technology. That quickly passed.
Now for first impression on how it rolls. Very well thank you very much. Feels/sounds like a milled putter to me, which is a definite positive because that’s all I play. Being a guy that normally maxes out at a 350 gram head weight, I thought this putter may feel like a sledge hammer to me at 370 grams head weight. But, I must say, Cleveland hides the weight very well. I have some putters around 350 grams that feel more head heavy to me. That was certainly a welcomed surprise. This putter puts a very nice end over end roll on the ball. I intentionally put the alignment line on top the the ball numerous times to see how it rolled and I never saw the line wobble or waiver.
I have been having too much fun rolling it so far that I have intentionally tested the other technology, such as how putts struck towards the toe and heel respond in terms of distance control and roll direction. Will report back after further testing. Will be a couple of weeks before I can really test it on actual greens. The greens at my home course were punched and sanded today.
That looks really good
After my SAM fitting at @Summit I needed to pick up a new flatstick more fitting for my stroke. I was browsing ebay and happen to snag this brand new in the wrapper custom for a great price, the right length, the right head, it does need to be adjusted a little when I go back to finish my fitting. Looking forward to rolling it later tonight when my little dude goes to bed.
This has me feeling like I should get back to using Cleveland putters.
I’ve always been really comfortable whenever my 6.5 TFI turn came up in the rotation.
I’m seeing good results with the Frontline ISO I just purchased. Since it is a mallet it’s not cheating, right?