FYI.... Callaway Golf is LIVE right now with Jamie Sadlowski at the PGA Demo Day.
It's pretty entertaining right now. AJ is the Periscope MC.
The Callaway guys are the perfect example at how the app can be used in a productive way and yet still bring a little entertainment to it's followers. They have the perfect personalities, video style, product and content that makes it very appealing to see what they do next. They are short, they are brief and get the viewer interested in what's going on. I personally like the #zoocrews periscopes when they are out playing golf with each other. Some fantastic banter can be found.