Wicked Cool Bearded Man
4thegolf+4thefriends
This is awesome to hear!! Great great move for Callaway!! I can't wait to see what he has up his sleeve for the future of the company. Callaway is absolutely going in the right direction.
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Taylormade has more advertisement out there than any other company.
People laugh at the white driver side of it, but truth be told, its one of the best marketing gimmicks ever created. Pay a ton of players to play a driver. Paint the driver to make sure every viewer knows that all of those players are playing it. That right there is crazy good marketing.
I completely agree. I think Cobra actually launched their white ZL first, but didnt have the marketing support to back it up. TM came along with their white lines and now when viewers see a white driver, they assume its TM (even if its Poulter and his white Cobra).
I think Titleist might even have more than TM right now. Its crazy how much the two of those companies spend, but its obviously working.
I think Callaway does put out and spend quite a bit in comparison to others out there, but to me its just not about spending more, its about spending better.
People laugh at the white driver side of it, but truth be told, its one of the best marketing gimmicks ever created. Pay a ton of players to play a driver. Paint the driver to make sure every viewer knows that all of those players are playing it. That right there is crazy good marketing.
I think Callaway does much better than titleist in marketing yet titleist seems to be fine. I know marketing plays a big role and I hope it helps, I. Just think the problems are in othee areas.Im not sure I agree here. Cleveland and Ping have not added adjustability. Nickent which was one of the first to do it, had no success with it and was forced to close despite putting out great equipment. I think marketing plays a MUCH larger role that people give credit for. Unfortunate yes, but true.
I think Callaway does much better than titleist in marketing yet titleist seems to be fine. I know marketing plays a big role and I hope it helps, I. Just think the problems are in othee areas.
Im not sure I agree here. Cleveland and Ping have not added adjustability. Nickent which was one of the first to do it, had no success with it and was forced to close despite putting out great equipment. I think marketing plays a MUCH larger role that people give credit for. Unfortunate yes, but true.
agree that Taylormade made lots of $$$ with their marketing but for us Taylormade has been a nightmare because of their new product lines/marketing every 6 months. Does this mean Callaway will be doing the same stuff as bad as Taylormade???If anybody has benefitted from marketing genius, it's Taylormade.....sounds like a great acquisition for Callaway!