Lamkin Grips

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The new R1 continues TaylorMade’s mastery of adjustable drivers by offering the greatest range of adjustability of any driver in the brand’s history. R1 gives the golfer 12 loft-sleeve settings and 7 face-angle positions, as well as two movable shot-shape weights. R1 also allows loft and face angle to be adjusted independently of each other – a critical benefit. The R1’s three adjustability technologies allow it to be tuned 168 different ways to specifically fit a player’s swing to optimize distance and accuracy.

Click the link at the bottom to see the rest of THP in hand pictures

Unlike most drivers, R1 lacks a loft number stamped on the head, because its “Loft-Sleeve Technology” offers a 12-loft sleeve settings to deliver a 4°-range of lofts, meaning the golfer can play anywhere from a 8° to 12° driver.

“Offering a wide range of loft settings is imperative, because our research indicates that 80 percent of golfers are playing the wrong loft, which costs them distance,” said Dr. Benoit Vincent, chief technical officer. “The R1 offers 12 positions to help golfers find the loft that delivers the launch conditions that deliver maximum distance.”

Why are so many golfers playing the wrong loft?

1) Golfers typically choose the wrong loft when they buy off the rack, usually opting for too little loft because of a long-held belief that a lower-lofted driver will promote long distance. In fact, a low-lofted driver typically costs the average player carry and distance by promoting a too-low launch angle.

2) Changes to driver design during in recent years to promote lower spin (such as moving the CG location lower and forward) has made it possible for many players to switch to a higher loft that promotes more carry and distance by achieving a better combination of high launch/low spin launch conditions.
R1’s wide range of lofts and face angles, along with its movable shot-shape weights, allow this single driver model to be tuned to fit the widest range of players, from Tour pros to high handicaps.
The R1 features TaylorMade’s famous white, glare-reducing crown color, and also has an eye-catching new orange, black and gray crown graphic that offers two important performance advantages:

1) R1’s crown graphic design helps the golfer to square the face to the ball accurately at address. That’s important because golfers can still use the contrast of white crown and black face to align the clubface, but TaylorMade studies indicate that golfers benefit from the linear reference cues of our new crown graphic to help align the face accurately.

2) The “V” shape of the preserved white space behind the leading edge provides a frame to position the ball against, helping to heighten focus.

R1 is equipped with Aldila RIP Phenom 55-gram shaft, which is ultra-light to promote faster clubhead speed, yet strategically weighted to deliver the feel of a heavier, 65-gram shaft. The shaft also features Aldila’s Hyberbolic Flex Technology™ to promote optimal launch conditions, ball speed and feel.
The R1 will be available at retail 2/1 for $399. For more information please visit taylormadegolf.com

Tech Talk
Loft-Sleeve Technology Offers 12 Settings Between 8° and 12°
R1 offers 12 loft-settings to choose from between 8° and 12° (7 settings at standard lie angle, 5 settings at upright lie angle), giving golfers a wide range of choices from which to achieve their optimum launch angle.

7 Face-Angle Settings
R1 offers seven face-angle settings to help golfers get the precise, confidence-building look at address: neutral/square, slightly open, more open, maximum open, slightly closed, more closed and maximum closed. Face angle can be easily changed without affecting the loft, an adjustability benefit offered only by TaylorMade.

Shot-Shape Technology
TaylorMade’s movable shot-shape weights allow the golfer to easily shift the clubhead’s CG location by 5 millimeters to promote either a draw or a neutral/straight trajectory, helping golfers hit the ball longer and place it more accurately.

Thick-thin Crown Technology
Varying the thickness of the crown allowed TaylorMade engineers to save critical weight that’s strategically repositioned to move the CG lower and farther forward. Lowering the CG promotes a higher launch angle, while moving it forward promotes faster ball speed.

Inverted Cone Technology
TaylorMade’s famous Inverted Cone Technology significantly expands the area of the clubface that delivers high ball speed, promoting increased distance on off-center hits.

White Crown with New Graphic
R1’s white matte finish eliminates glare on the crown and works with the black face to make alignment easy. The new crown graphic acts as an additional alignment aid, while the preserved white space creates a frame to position the ball against and promotes improved focus.

Aldila RIP Phenom 55 Shaft
R1’s ultra-light Aldila RIP Phenom 55 is faster clubhead speed, yet is strategically weighted to deliver the feel of a heavier, 65-gram shaft. The RIP Phenom 55 also features Aldila’s Hyberbolic Flex Technology™ that incorporates a stiff tip section to promote optimal launch and spin control, a very firm butt section for incredibly stable feel, and a softer center section that promotes an added “kick” through impact for maximum ball speed.

Click here to see more in hand pictures of the R1 from TaylorMade Golf

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Category: Drivers, Equipment, Headlines & News

About the Author ()

Josh is the Publisher of The Hackers Paradise and co-founder of THP Media with his wife Morgan Babbitt. Together they share a passion for golf, and they travel the country along with their two dogs in the THP Tour Van bringing their love and knowledge of the game to golfers everywhere.

Comments (12)

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  1. Damaikis says:

    I like the adjustability from 8* all the way up to 12*. The crown graphics look good to me too. I like this.

  2. Rbrown2769 says:

    I like the adjustability features but I am not sure about the graphics.

  3. d_in_la says:

    My eyes! They burn!! I’m all for polarizing graphic design but daaaaaang TM, you crazy!

  4. T0AD says:

    Time to start taking those head painting tips in the forums seriously. I wonder if a layer of white-out would take care of that. 😉
    Hopefully I’ll see one of these to check out in person. Maybe it’s a non-factor.

  5. Canio says:

    Wow! The adjustability is off the charts! I don’t adjust my driver much after I find good settings for me. And I love the RIP shafts.

  6. GopherNut says:

    I thought the white top was supposed to avoid distractions/glare? Now this orange paint on top is too much for me. Gaudy and just too busy for this guy.

    Perhaps I will find a nice R11/R11s for cheap as the wave of OEM’ers have to get this in their bag.

  7. Mulligan9111 says:

    I must be in the minority, but I actually kind of like the look of the graphic on the top of the club. It will be interesting to see how this fairs with the other drivers that have the loft adjustments (thinking of the Nike Covert and AMP Cell mainly)

  8. Puttin4Bird says:

    I like the adjustability but how far will they take it with the options? Whatever happen to getting fit for a club, buying that club and leaving everything the same? I will say the in hand pics do look better than what I had seen earlier but I’m still not sure about this one. I’ll have to see it and hit it in person.

  9. frank says:

    I hated it at first but i am starting to become fond of it..

  10. tnolan says:

    i should probably have this driver…

  11. Kevin Beausoleil says:

    This is an unbelievable opportunity for some lucky testers

  12. Tell williams says:

    TaylorMade Has drope the ball on this R1 you can ajust 5* upright but nothing flat. you never see a pro with the clubs toe way off the ground you would almost have to neck it to hit it like a push hit insted of a release I am 5-5 I have made my clubs for years and for my friends. I have been drilling out hoseels for years and puting sleeves in to give a flater lie. the R11s is 2* flater at 59* std lie and can be moved 2* up or down. The R1 comes at 61 lie and can only be move 5* more up right what were they thinking. I will not buy this driver I will stay with my R11s it gives me more of what I need

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