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Darn, I was hoping to see an answer to my question. :bulgy-eyes:
I think this thread is stating the obvious though, of course TM is the marketing kings. Just look at all the white drivers.
JB - not sure if you have this answer or not, but who pays more...Titleist to be the number 1 ball on tour or Taylormade to be the number 1 driver?
Yes! And putters! It's brilliant marketing. Hey look at that guy's driver. It's black. I wonder what it is. Oh, look at that guy's white Taylormade driver.
Kudos to the guy that thought of it.
TM is the marketing kings. Just look at all the white drivers.
Here is a funny behind the scenes industry story for you. 4 years ago, a marketing guy at a company took one of their drivers and went outside and spray painted it white. (He even sent the picture to me and its timestamped), and he brought it inside and told the guys that they should have their tour players use it because everybody would know what driver they were playing.
It was shrugged off as nothing or some ridiculous scheme that would not work by others. That company was not TaylorMade and man that would have changed the golfing world quite a bit a few years ago.
Here is a funny behind the scenes industry story for you. 4 years ago, a marketing guy at a company took one of their drivers and went outside and spray painted it white. (He even sent the picture to me and its timestamped), and he brought it inside and told the guys that they should have their tour players use it because everybody would know what driver they were playing.
It was shrugged off as nothing or some ridiculous scheme that would not work by others. That company was not TaylorMade and man that would have changed the golfing world quite a bit a few years ago.
I'm still not sure how I feel personally about the white club head (even after playing several for 6-12 months), but from a TV perspective, what an incredible marketing/identification technique it has become. They might as well have a giant TM logo on the screen.
Here is a funny behind the scenes industry story for you. 4 years ago, a marketing guy at a company took one of their drivers and went outside and spray painted it white. (He even sent the picture to me and its timestamped), and he brought it inside and told the guys that they should have their tour players use it because everybody would know what driver they were playing.
It was shrugged off as nothing or some ridiculous scheme that would not work by others. That company was not TaylorMade and man that would have changed the golfing world quite a bit a few years ago.
No doubt. It certainly gets your attention. I'm almost to the point of being anti-TaylorMade just because I don't like to be on a bandwagon with everyone else, but the white hype of 2011 had me wanting to try the R11 and I'll certainly be trying the RBZ and R11S this year.
Also, the color identification thing has me wondering why others don't take advantage of this. I know that many don't like AMP orange, but if Cobra did have a driver with an orange crown and it was used by their tour players, love it or hate it, people would certainly recognize it and talk about it.
Here is a funny behind the scenes industry story for you. 4 years ago, a marketing guy at a company took one of their drivers and went outside and spray painted it white. (He even sent the picture to me and its timestamped), and he brought it inside and told the guys that they should have their tour players use it because everybody would know what driver they were playing.
It was shrugged off as nothing or some ridiculous scheme that would not work by others. That company was not TaylorMade and man that would have changed the golfing world quite a bit a few years ago.
I'm kind of shocked that the other golf companies didn't come out with a white driver this year? I've seen that Cobra has one but can't think of anyone else. Is that because TM has it's stamp firmly on the white driver line and it's sort of too late for someone else to make a splash?
I'm kind of shocked that the other golf companies didn't come out with a white driver this year? I've seen that Cobra has one but can't think of anyone else. Is that because TM has it's stamp firmly on the white driver line and it's sort of too late for someone else to make a splash?
Possibly, I think that's why Adams is pushing silver (which I really really like to be honest).
I forgot Cobra was technically first.
I'm kind of shocked that the other golf companies didn't come out with a white driver this year? I've seen that Cobra has one but can't think of anyone else. Is that because TM has it's stamp firmly on the white driver line and it's sort of too late for someone else to make a splash?
funny thing though is that when I think of silver...I immediately think of Mashie
Technically Cobra came to market 1st with theirs and the worst kept secret in golf that was the R11 came out shortly afterward. I think that it is the other way really. Now, people assume the white is TM and then might check into the others. But we are seeing more things come to market, such as the Cleveland Classic which is noticeable and the Cobra AMP that is gray and other colors come to light that will get attention I believe.
No doubt, but you have to have the tour staff to back it up. That is where TM shines really in this case, because they have the largest driver staff on tour currently, it really comes through across the media front (meaning TV).
Honest question for those of us who are pondering the RBZ line: are we doing so b/c of the sheer distance increase claims? or is it something else? Perhaps you just like TM, or perhaps you just like white, or perhaps you've had success with TM wood offerings in the past so you just want to stick with them?