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Interesting article on Callaway, they claim number of U.S. golfers are down 33% since 2000 while India and China are expecting a 25% increase.........
http://www.wikinvest.com/stock/Callaway_Golf_Company_(ELY)
I've got the same question as Dean - what's the definition of "long term" here? I think they've got a chance - the equipment has been reviewed well so far, and they'll have a line that is better for the everyday golfer available soon. But, even then, is the best case for them that they're someone like Scratch where they're around for a while as somewhat of a boutique brand and fade away? I don't know - I think the Hogan name gives them a little more runway there, and will intrigue people enough to actually put swings on the clubs, which is the most important. The good news here is that I've seen the Ft. Worth irons in at least one store. And like JB said, the folks who are going to have the pull towards the Hogan name are the types of golfers who are spending money right now.
So, in short - I'm optimistic for them, but I think they stay in that smaller/boutique niche.
Here is an idea : as good as the product is, why not license it to one of the major oems as a niche product in their line? This gives them access to distribution and will bring production costs down.
This keeps the line alive, while maybe not independent.
Interesting thoughts. Seems to me that Hogan is managing inventory by likely having minimal in stores (meaning nearly impossible to purchase off the shelf) and just about everything will be a custom order given the loft philosophy that makes them unique in today's world.
FW irons won't make them....but PTx irons/hybrids could be enormous if they are as good as advertised. No, they won't rival Callaway in sales (not even close) but could turn a nice profit for a small company. Clubs have to shine though...the Hogan name is a plus but won't do the selling.
Here is an idea : as good as the product is, why not license it to one of the major oems as a niche product in their line? This gives them access to distribution and will bring production costs down.
This keeps the line alive, while maybe not independent.
I think from the lack of interest since the Hogan brand went into hibernation, that OEMs do not think the brand has much value other than to a limited number of afficionados. Although a legend, Hogan is not a legend to the mass market. His last win was in '67. History has less meaning these days.
Hard to license something that is not owned. Perry Ellie's is already licensing the name in this situation.
Callaway owned the Hogan name for a while after they obtained the Company from Spalding in 2003. Probably for branding reasons, they did not want to use the Hogan name -- they probably feared diluting the Callaway brand, but kept the Apex name.
From golfweek: Callaway owned the Hogan brand from 2003 to 2012, although Hogan products were limited. Perry Ellis, which manufactures and sells a line of Ben Hogan apparel and accessories, acquired the brand from Callaway. Several trademarks previously identified with Hogan, such as Apex and Edge, are owned by Callaway, which sells Apex and Apex Pro irons without the Hogan name.
Yes. Which is what I said. Ben Hogan Golf name is licensed from PEI to Eidolon for creation of the Ben Hogan equipment.
I understand what you are saying. Here's the part where I'm on board - I don't have great gapping at the bottom of my bag. Whatever the reasons, I hit those clubs too close to the same distance. Having bigger gaps at that end could be helpful. And if that opens up a slot at the top end of the bag then I'll use it.One thing that boggles my mind a bit about hogan in general is that they seem to be very stuck on lofts. How long have we (people on this site and oems) been trying to educate people that lofts are not the end all be all of iron launch and distance? I've done the hoganfit and the driving message I get is that my current set is not setup properly due to lofts. Makes me scratch my head
Makes sense. Plus the ptx irons seems to be pretty packed with tech and look very goodI understand what you are saying. Here's the part where I'm on board - I don't have great gapping at the bottom of my bag. Whatever the reasons, I hit those clubs too close to the same distance. Having bigger gaps at that end could be helpful. And if that opens up a slot at the top end of the bag then I'll use it.